This Week In Branded Content (September 8)

“If it could become as successful as the boxing match between Floyd Mayweather and Conor McGregor, then everyone would win.”

– Rebecca Minkoff / Designer (on NY Fashion Week)






Burger King Has Created Its Own Cryptocurrency Called WhopperCoin

Burger King is launching a virtual currency called “WhopperCoin” in Russia. Customers get virtual tokens for each Whopper purchase, kept in a digital wallet. The coins can be traded or transferred online, letting customers save up to claim a new burger or hand off the coins to another buyer.


BY Laura Yan



Madonna Struggles to Convince FedEx That She Is Actually Madonna

Even Madonna has difficulty getting her packages delivered. At least it appears that way according to a recent tweet from the one-name-only pop icon, who updated her followers on Tuesday regarding her struggles getting FedEx to believe she was, indeed, that Madonna, of “B-tch I’m Madonna” fame. Ironic.


BY Raisa Bruner




Converse presents its new show ‘Public Access’

Converse celebrates the bold spirit of contemporary youth with a new show: Public Access. Public Access is characterized as a creative platform where great ideas and different voices merge to create and stimulate those personalities that are changing the concept of “culture.” Public Access wants to be an opportunity to stand up, challenge the status quo, and plant the seeds of change.


BY Aurora Rossini



Billy Crudup Will Star In Vineyard Theatre Collaboration With Audible

Billy Crudup will star in the Vineyard Theatre’s world premiere production of Harry Clarke, a new play by Obie Award-winner David Cale (Lillian) and directed by Leigh Silverman (Sweet Charity). In a unique partnership, the Vineyard is producing the play in association with Audible, the world’s largest seller and producer of digital spoken-word entertainment.


By Luke Fontanta




Hunting Yankee: North Korea’s New Video Game Which Lets Players KILL American Soldiers

The first-person shooting game, titled ‘Hunting Yankee’, challenges players to shoot US troops and has been branded as a sniper-rifle battle against US “injustice”. Arirang-Meari, a North Korean online media outlet, reports: “The 3D-amusement entertainment program ‘Hunting Yankee’ is a fighting game of shooting and knocking down Yankees with a sniper gun… behind enemy lines.


BY Will Kirby



Risky Delta Flight Into Hurricane Irma Leads To Twitter Suspense Story

Anyone following Jason Rabinowitz (@AirlineFlyer) on Twitter Wednesday was treated to a nail-biting thrill ride as he provided updates on a Delta aircraft that flew into Puerto Rico as Hurricane Irma reached land.


BY Phillip Tracy




Hear U2’s Lustrous New Single ‘You’re the Best Thing About Me’

U2 released “You’re the Best Thing About Me,” the gleaming lead single from their upcoming album Songs of Experience on Wednesday. “You’re the Best Thing About Me” is a joyous ear-worm about romantic dissatisfaction. Larry Mullen Jr. holds time with a firm, stuttering pattern on drums, and the Edge carries the chorus with pretty shards of melody from his guitar. High backing vocals echo many of Bono’s lines, and the singer shows off his own falsetto during a gliding, multi-tracked bridge.


BY Elias Leight



Is Fashion Week Irrelevant? Rebecca Minkoff And Anna Sui Weigh In

For decades, a Fashion Week show was the one glamorous, media-laden event that young designers aimed to achieve. But across the industry, people are beginning to ask whether fashion week, as we know it, is still a relevant concept. It is possible that the next generation of aspiring designers will have other methods of displaying their new collections to the public..


BY Elizabeth Segran




Insights: From Venice to Vegas, Virtual Reality Keeps Evolving As AR Grabs the Stage

Over the next few weeks, you’ll hear a lot about augmented reality, as Google, Apple, Facebook and Microsoft all make big pushes. AR, they’ll be saying, is going to be huge and transformative. Yep, they’re probably right. It’s worth noting the hype comes just a year after similar big noises were made about AR’s more immersive cousin, virtual reality. In the year since, VR’s momentum has slowed, the red-hot hype cooling to sludge. Despite that, I think it’s way too soon to write off the technology. In fact, now that the hype has eased, VR and its many creators are starting to get a lot more interesting, innovative, and substantive. With luck, they’ll also make it all pencil out financially.


BY David Bloom



An Ad Executive Explains How Burning Man Is Really A Massive Marketing Festival

If you want an example of how to build a brand today, there’s no better place to look than Burning Man, the festival that takes place annually in the heart of the Nevada dessert. Anyone involved with Burning Man would swear that it is completely devoid of ‘marketing,’ and that is precisely what makes it brilliant marketing, circa 2017. My first clue that these folks know what they are doing came at the entrance to the festival where a sign proclaimed the 10 principles of Burning Man.


BY Jon Bond






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