This Week In Branded Content (September 22)

“What would anybody do? How would anybody fight the gang label? Obviously, the FBI don’t care.They’re not gonna cave in as they see it. All we can do is hopefully reach the people of the country. How are we gonna legally, peacefully, reach these people? The way it’s always been, is you do a March on Washington that makes as much noise as you can.”

– Violent J – Insane Clown Posse






Craig Ferguson’s New Series Is Also A Modern-Day Commercial

Craig Ferguson is taking over the helm of a new talk show that has an intriguing feature – no commercial breaks. That’s because the series is a commercial itself. U.S. TV viewers will likely recall Ferguson from his tenure on CBS’ “Late Late Show,” where he set himself apart from the pack with a distinctly cerebral monologue. Now he and his wife, Megan Ferguson, will work their brains by seeking out thought leaders such as astrophysicist Neil deGrasse Tyson and molecular scientist Daisy Robinton to ask them questions about topics that often spur them into debate – including sustainability, success, and other high-minded matters.


BY Brian Steinberg



The Lego Ninjago Movie’ Sticks To The Instruction Manual

“When are the Wegos coming on?” the young boy sitting next to me asked his father. His impatience was reasonable enough. Here we were, five minutes into “The Lego Ninjago Movie,” gazing at a live-action prologue with Jackie Chan, a kid and a cat in a store full of exotic knickknacks. Soon enough, the Wegos awwived, and the latest installment in a nearly foolproof franchise was underway, a fast-moving mélange of brazen corporate promotion, winking pop-culture cleverness and earnest lesson-learning. I realize that makes this movie sound indistinguishable from nearly every other piece of family-targeted animated big-screen entertainment out there, and I’m sorry to report that the Lego movie enterprise has lapsed into intentional mediocrity.


BY A.O. Scott




SpaceX Released A New Video That Shows ‘Epic Explosion Footage’ Of Its First Rocket Landings

SpaceX is currently the only space company to build an arsenal of reusable first stage orbital rockets. But SpaceX’s first attempts weren’t exactly an outstanding success.


BY David Anderson



Netflix Cease-And-Desist To ‘Stranger Things’ Bar Is An Internet Hit

Netflix recently got wind of a pop-up bar in Chicago themed around its popular show Stranger Things, and put its lawyers on the job. What happened next, as they say, will delight you. Ordinarily, studios normally respond to even tiny threats to their intellectual property with bombastic threats of fines and prison time. But in the case of the Stranger Things bar, which first appeared in August in the Logan Square neighborhood, Netflix took a different approach.


By Jeff John Roberts




Unseen Stars: GE Lights Up Grand Central With Women Of Science

GE is the world’s digital industrial company, having transformed the sector with software-defined, connected and predictive machines and solutions. Now it’s out to level the playing field and transform the workforce to greater gender equality. Continuing its commitment to advancing women in science and technology and STEM education, the brand is lighting up the hallowed halls of Grand Central in New York City, running today through September 21.


BY Sheila Shayon



Burger King And UK grocer Sainsbury’s Claim To Be First To Film Ads With Snapchat Spectacles

Burger King in the U.S. and British supermarket chain Sainsbury’s have filmed ads using Snapchat Spectacles, claiming to be the first Snap clients to do so. Their 10-second spots ran on Snapchat this week. The Sainsbury’s ad by agency Gravity Road was filmed in circular format from a first-person viewpoint, and features young people making and tasting a stew straight from the saucepan. Snapchat users in the U.K. could rotate their smartphones to see more of the ad, then swipe up to see recipes from the supermarket, Gravity Road said in a release emailed to CNBC.


BY Lucy Handley




Beyond Bond With Aston Martin

James Bond can ski off a cliff with a Union Jack parachute and talk his way out from under an unfortunately aimed laser beam. But he can’t lead the branding efforts of Aston Martin’s decadelong transformation on his own. So the British automaker is turning to something it has rarely done in its 104-year history: marketing. TV advertising, experiential events, brand ambassadors and Formula One sponsorship are all on tap to introduce or reintroduce the world’s wealthiest car buyers to an Aston Martin they might not be familiar with.


BY David Undercoffler



March Of The Juggalos: Inside The Faygo-Soaked D.C. Protest

Without Insane Clown Posse and their fan base, the Juggalos, Moon Brown would probably be dead. So a 16-hour bus ride from Detroit wasn’t going to stop Brown from seeing ICP for the first time at Saturday’s Juggalo March on Washington. Brown, 25, wearing a brown felt hat, black pants held up by a Grateful Dead belt and shirtless with a black leather vest, came to D.C. on Friday with a few bucks in his pocket, and he slept the night before the march behind the Lincoln Memorial. Carrying an aqua knapsack that he’s had since his days hitchhiking across America, he wanted to be only a few steps away from the stage for the event, excited about the prospect of seeing so many others who are like him.


BY Timothy Bella




Blockchain Marketing Technology Has Arrived And Is About To Explode

When you think of blockchain, you usually think about cryptocurrencies like Bitcoin, Ethereum, and Litecoin. While these are interesting and disruptive in their own right, it is the non-currency applications of blockchain that could truly revolutionize how we do business. The most obvious place we’ll see this is in marketing and advertising, especially as a means of controlling or eradicating the immense amount of ad fraud across the industry. But how many blockchain marketing technologies exist right now, and how quickly are they being launched?


BY Stewart Rogers



Decentralizing Everything with Ethereum’s Vitalik Buterin | Disrupt SF 2017

AngelList’s Naval Ravikant brings Ethereum’s Vitalik Buterin onstage to explain what it is and why it’s useful.


BY Tech Crunch






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