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This Week In Branded Content (November 24)

“We spent six years making the movie, but we spent four years of that, if not more, reiterating and refining the story. We started off in a very different place, at the very beginning of our journey. The very first story that we tried to put up was a story that we realized we were telling from an outside perspective. We were telling a story that was about grief, in some ways, and letting go, and we realized that that, thematically, was completely antithetical to what Día de los Muertos is all about. It’s about the obligation that we have to never let go, to always remember, to remember joyfully, and to pass along the stories of those we loved. That was a big change that we made, early on, where we scraped down to the studs and started over again.”

– Lee Unkrich / Director of Pixar’s Coco

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

Packers’ Brett Hundley Spends His off Day Testing His Bow and Arrow Skills

Bretty Hundley’s time is precious. We spent time with Packers’ QB on his off day. Hundley took us bow hunting around Wisconsin. Check out the QB testing his accuracy off the field.

BY Bleacher Report / Yeti Coolers

 

 



Ikea, With Help From YouTube Stars Offers 100 Holiday Tips

Ikea‘s latest piece of branded content gives YouTube stars a chance to share their holiday habits. The Swedish retailer has teamed up with digital media company Fullscreen and media agency Wavemaker for a live stream that offers 100 tips to viewers who plan on hosting guests during the festive season. The stream, which aired on Ikea’s Facebook page, went live at 7 PM EST on November 16. During its 100-minute runtime, guests from the YouTube community joined the furniture outlet’s hosts to dish out 100 relevant tips for the holiday season. The list of YouTube stars who shared their own Yuletide secrets includes The Ballinger Family, Skyy John of Tipsy Bartender (pictured above), Sam Tsui, and Ann Le.

 

BY Sam Gutelle

 

 


 



This ‘Anti-Victoria’s Secret’ Runway Show Highlights A Huge Problem That Gets Overlooked In The Fashion World

The Victoria’s Secret Fashion Show is an annual celebration of gorgeous lingerie and an iconic brand — but not all women relate to the televised event. After noticing a lack of diversity in the runway lineup, sisters Alyse and Lexi Scaffidi took matters into their own hands. They held a body-inclusive “Anti-Victoria’s Secret Fashion Show” to show that there isn’t a “one-size-fits-all image of beauty.”

 

BY Iryna Shostak

 

 



Internet Of Elephants Uses AR To Get Up Close To Endangered Species, Turns Their Migrations Into A Game

Wildlife conservation groups have made a lot of strides in raising awareness of animals whose populations or natural habitats are endangered, and what we can do to help. Now a startup out of Kenya is tapping into advances made in augmented reality, mapping and app-based games to further the cause.

 

By Ingrid Lunden

 

 

 



The McLaren Formula 1 Team Just Hired The World’s Fastest Gamer

After an exhausting week of fitness tests, engineering debriefs—plus plenty of racing games—the McLaren F1 team has crowned Rudy Van Buren from Leystad, Netherlands as the World’s Fastest Gamer. More than just a fancy title and bragging rights, that has earned him a year’s contract with the team as its new simulator driver. It’s the culmination of a search that kicked off in May of this year, as the F1 team conferred the most legitimacy yet on this corner of the eSports world.

 

BY Johnathan M. Gitlin

 

 


The Year in Protest Music 2017

After an exhausting week of fitness tests, engineering debriefs—plus plenty of racing games—the McLaren F1 team has crowned Rudy Van Buren from Leystad, Netherlands as the World’s Fastest Gamer. More than just a fancy title and bragging rights, that has earned him a year’s contract with the team as its new simulator driver. It’s the culmination of a search that kicked off in May of this year, as the F1 team conferred the most legitimacy yet on this corner of the eSports world.

 

BY Stacey Anderson

 





 

 


How Much Does It Cost To Stage Macy’s Thanksgiving Day Parade?

Ever wonder how much it costs Macy’s to pull off its Thanksgiving Day parade? Close to 3.5 million people gathered in New York City last year to watch the parade’s giant balloons and floats, while 50 million others across the country tuned in to view it on TV. Macy’s estimates the turnout will be similar this year. According to a study overseen by online shopping site Ebates.com, the parade’s cost in 2016 was about $10.4 million to $12.3 million.

 

BY Veronika Bondarenko

 

 



3 Less Is More: The Value of Micro-Influencers for Brands

I’ve said it before and it’s held true: 2017 is the year of the influencer. Brands have increased influencer marketing strategies for the past few years. But a recent boom has brought with it data, and the numbers don’t lie. In the third annual Launchmetrics State of Influencer Marketing Report, 88 percent of industry professionals stated that influencer marketing tactics effectively raised brand and product awareness. Many brands are left wondering how much of their budget should be dedicated to influencers and if they can bank on those with fewer followers. In my experience, the battle between macro and micro all comes down to strategy.

 

BY Kelly Ehlers

 



 

 


Why Is New York Full of Empty Stores?

In his classic 1949 essay “Here Is New York,” E. B. White described the city as “a composite of tens of thousands of tiny neighborhood units,” each “virtually self-sufficient” with shops that met most residents’ basic needs, from groceries to shoes, from newspapers to haircuts. Every neighborhood was so complete, White wrote, “that many a New Yorker spends a lifetime within the confines of an area smaller than a country village.”

 

BY Andrew Burton

 

 


Why Big Brands Need Sponsored Video Not Christmas TV Ads

In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ‘til they drop on Black Friday or Small Business Saturday. But, this may be the last year that we see an official Christmas ad or advert from John Lewis, Sainsbury’s, Marks & Spencer, and a host of other retailers in the UK.

 

BY Greg Jarboe

 


 

 

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