This Week In Branded Content (May 25)

This Week In Branded Content (May 25)

“I always think of Jamie Foxx as an Academy Award winner, as an actor from ‘Ray’ and ‘Django Unchained. But then you see him on ‘Beat Shazam.’ He loves music and he loves an audience. And the audience — when he walks onto the stage, it’s like nothing I’ve ever seen. He’s such a big star. The audience goes crazy.”

– Mark Burnett / EP / Beat Shazam





Shazam Forgets Songs For Alzheimer’s Awareness Campaign

The popular music identifying app forgot songs when UK users tried to search them to raise awareness and funds for Alzheimer’s research.

BY Sara Roncero-Menendez



Major Lazer Teams With Bacardi For ‘The Sound Of Rum’

Major Lazer’s Jillionaire has a new gig as Bacardí’s “Minister of Rum,” with responsibilities that include music initiatives and “throwing cool parties around the world,” the producer and DJ tells Variety. A series of summer concerts that reinforce “The Sound of Rum” and Major Lazer’s own custom blend of spirits in a collectible bottle are the hallmarks of the campaign.

BY Paula Parisi




Topshop To Transform Oxford Street Into A Giant Water Slide – In VR

Topshop is continuing its experiments in virtual reality with the unveiling of a new experience at its flagship store on London’s Oxford Street, where consumers will be able to race down a giant looping water slide in immersive 360.

BY Katie Deighton



Ringling Bros. And Barnum & Bailey Final Performance

The last-ever Ringling Bros. show was broadcast LIVE on YouTube, in its entirety, on Sunday, May 21 at 7:00 pm ET/4:00 pm PT. Tune in and watch with the world as The Greatest Show On Earth takes its final bow!

By Ringling Bros. and Barnum & Bailey Circus




Cannes 2017: Alejandro Iñárritu’s Virtual Reality Project Takes Film To New Frontiers—And Questions

As virtual-reality entertainment began to gain currency over the last few years, two key questions have emerged: Will the mainstream film community embrace it? And in what form?

BY Steven Zeitchik



Trump’s Awkward Photo With Pope Francis Becomes A Horror Movie Meme

Yesterday, Pope Francis met with President Trump. And needless to say, the pope didn’t look too happy about it. Maybe it had to do with the fact that Trump previously called the pope “disgraceful” and said ISIS will attack the Vatican, but who knows? The photo was surreal, and sure enough, people have been photoshopping the hell out of it.

BY Matt Novak




Mark Burnett On Jamie Foxx, ‘American Idol’ And His Record Week Ahead

Mark Burnett has just stepped off the set of “Beat Shazam,” his new primetime game show. The series premieres Thursday on Fox with Academy award winner Jamie Foxx as host, and a buoyant Burnett can’t be accused of underselling it.

BY Daniel Holloway



Face It: Consumers Are Not Interested In Engaging With Brands On Social Media

One of the primary justifications for marketers’ continued obsession with social media is the belief that online “conversations” about a brand are an indication of real-world consumer interest in the brand.

BY Bob Hoffman




Exclusive: Interbrand Announces Its Breakthrough Brands of 2017

The rules of business seem to be changing constantly, and no one model of success is dominant, so it’s particularly fascinating when a company breaks through the noise. But what are those qualities that allow for one startup to fly while so many others like it fail? That’s what the global brand consultancy Interbrand set out to determine with its Breakthrough Brands report–now in its second year–which names 40 companies that it says represent the next generation of brands across a variety of new, emerging, and evolving categories of business.

BY Jeff Beer



It’s Time To Take The Brand Out Of Branded Content

A young and adored celebrity supermodel breaks free of her gilded cage (and wig) to unite a diverse but misfit group of creative souls whose intrinsic love for humanity is enough to transform an urban, socio-political clash into a moment of beautiful peace and understanding. Pretend you haven’t been on Twitter for the last month and you might agree this is a half-decent germ of an idea—you might even think it was compelling. Now go back and insert “Pepsi” between each word, and you’ll start to see why taking the brand out is so important.

BY Molly DeWolf Swenson






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