This Week In Branded Content (March 17)

This Week In Branded Content (March 17)

“A meme is a package that conveys the idea of a unit of cultural transmission or a unit of imitation”

– Richard Dawkins – Author /Coiner Of The Word ‘Meme’




Trailer Blazers With Walter Isaacson And Dell

We tell the unexpected stories of digital disruption. Listen in as Walter Isaacson, digital revolution expert, explores the unknown drama behind some of the world’s biggest digital disruptions, the daring trailblazers willing to think differently, and the lessons learned along the way. Brought to you by Dell Technologies.

BY Dell Technologies


Anthony Bourdain Does Not Want To Owe Anybody Even A Single Dollar?

Wealthsimple is a whole new kind of investing service. This is the latest installment of our recurring series “Money Diaries,” in which interesting people tell the unvarnished truth about their financial lives. We believe being honest about money is always valuable, even if it isn’t always good investment advice.

BY Anthony Bourdain


Amazing First Pictures Of Airbus’s FLYING CAR Called Pop.Up

There’s nothing more irritating than sitting in a traffic jam and watching the taxi meter rise. But an incredible new taxi that both drives on roads and flies through the air could be the solution to traveling through congested cities.

BY Caroline McGuire


The BBC Dad And The Meme Machine

Last week, Pusan National University political science professor Robert Kelly was giving yet another live news interview via Skype about the impeachment of South Korean President Park Geun-hye. An international expert in Korean politics, he was discussing the situation on BBC TV in a jacket and tie, broadcasting from what looked like an office. But then his daughter and son burst into the room behind him, followed by their frantic mother trying to shoo them out.

By Annalee Newitz


The New Frontier in Celebrity Spon-Con: Tavi Gevinson Advertises Her Own Address

Last week, one influencer broke new ground in the ever-expanding world of celebrity spon-con. Tavi Gevinson, the 20-year-old actress and founder of the socially conscious teen magazine Rookie, started advertising her own luxury apartment building on Instagram.

BY Allie Jones


‘The Melody of Dust’: Inside Viacom’s Game-Changing New VR Experience

On Tuesday, at South by Southwest, the team is unveiling its most ambitious VR project yet: the surprisingly abstract The Melody of Dust. Unlike other music-centered VR products, Melody isn’t a game. There is no marquee-ready Deadmau5 co-sign. You’re not onstage with Bono or front row at a DNCE concert. When you step into The Melody of Dust, you won’t even recognize the songs. None of them have lyrics.

BY Sarah Grant


Unfinished Orson Welles Film Gets a Netflix Commitment

After going silent for almost two years, producers working to salvage “The Other Side of the Wind,” the unfinished final opus of Orson Welles, re-emerged on Tuesday with a major development: Netflix is joining their rescue party. Yes, one of the most famous movies never released — one that has bedeviled various directors, movie companies and cinema buffs since Welles left it unfinished upon his death in 1985 — may finally be completed and shown worldwide. “I’m not going to be defeated here,” said Frank Marshall, who was a line producer on the film in the 1970s and has been among those on a quest to finish it. “We’re going to get this made.

BY Brooks Barnes


eBay Is Doubling Down On Its Advertising Business, Just Like Amazon

For years, eBay’s advertising business was something of an afterthought compared to its core commerce operation — so much so that eBay had another company selling ads on its behalf. Company executives say that is all changing. EBay is in the process of building up its own internal advertising sales team, cutting ties with the outside sales firm along the way. It is also eliminating product ads that link to other websites and replacing them with advertising options that help brands drive sales directly on eBay.

BY Jayson Del Rey


“You Don’t Get It. You Aren’t The Point.”

The surprising reason why your brand sucks at storytelling, and what to do about it. Meet the upside down triangle. Among the super simple things that they teach in journalism school there is the super simplest thing of all. It’s called the upside down triangle.

BY Steve Bryant


Apples Are Not Oranges – And ‘Content Marketing’ Means Nothing

Definitions exist for a reason. Definitions explain what something is and is not. A definition is a boundary between something and everything else in the world. Professional disciplines have agreed-upon definitions of terms because they provide a common vocabulary and framework within which people in the field can discuss relevant topics. In marketing, for example, “direct marketing” and “public relations” are two parts of the promotion mix, and each refer to specific practices and have their own specific goals and performance metrics.

BY Samuel Scott




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