– Ilkka Paananen – CEO / Supercell
Domino’s To Stream ‘Ferris Bueller’ On Facebook Live
Domino’s Pizza is live streaming “Ferris Bueller’s Day Off” for free on Facebook Live for its first National Movie Night in partnership with premium network EPIX, per a joint press release.
BY David Kirkpatrick
This Is How Airbnb Will House 100,000 Refugees In The Next Five Years
Soon after Donald Trump issued the first iteration of his disputed ban on travel from six predominantly Muslim countries—a move critics said would adversely affect refugees from war-torn Syria—the founders of Airbnb announced a bold plan to provide short-term housing over the next five years for 100,000 people in need.
BY Ruth Reader
Is Apple Now A TV Network? Hollywood Hopes So
With the launch of its first series, Gwyneth Paltrow and Jessica Alba’s ‘Planet of the Apps,’ agents and producers are eager to help the tech giant become a major player in original programming: “We’ve got stories to tell,” says the company’s Eddy Cue.
BY Natalie Jarvey
Vice Media Enters The Hyper-Competitive Meal-Kit Business
Candidly, John Martin, the publisher of the food vertical Munchies on Vice, admits that he used to dine and dash. Martin, who’s held several positions over the course of his 15-year tenure with the counterculture news empire, used to sign up for meal services to get the promotional freebie. Then, he’d cancel them.
By Zoë Henry
Inside The Vatican-Blessed Tech Accelerator Tackling Climate Change
When Pope Francis met Donald Trump last month, he raised eyebrows by handing the U.S. president his 2015 papal letter on global warming. The Laudato Si—On Care for Our Common Home pins climate change on humanity and calls for international action to save the planet
BY Neal Ungerleider
Craft Breweries Want Their Beers Off RateBeer After AB-InBev Acquires Minority Stake
Most interesting was RateBeer’s response to Denver, CO’s Black Project, which the brewery posted on their own website. In short, the answer was “Nope, we’re ignoring this request.” So there you have it. Their brewery’s scores, and the data of users, will remain on the site regardless of how many breweries no longer want to be associated with the company after its partial acquisition by AB-InBev. RateBeer’s response to Black Project is excerpted below.
BY Jim Vorel
How Lego Clicked: The Super Brand That Reinvented Itself
From its founding in 1932 until 1998, Lego had never posted a loss. By 2003 it was in big trouble. Sales were down 30% year-on-year and it was $800m in debt. An internal report revealed it hadn’t added anything of value to its portfolio for a decade.
BY Johnny Davis
What Influencer Marketing Really Costs
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into it, including exclusivity, engagement rate, following size and usage rights.
BY Yuyu Chen
You Can’t Bet On Your Brand Alone
In business, as in life, at the end of the day your good name is all you’ve got. Reputations and brands can take a lifetime to build and only moments to mess up or destroy. The list of examples is too painful to recount–okay, hello United Airlines. I still believe in the value and efficacy of a good brand name, although my enthusiasm is waning. But then I’m an old guy and a pretty traditional buyer. And yet, even I have changed some of my ways. I can remember only a few years ago when I would happily pay a ridiculous premium to buy Sony products (especially big screen TVs) and today Sony has to fight for space in most big box retailers.
BY Howard Tullman
Gen Z Hates TV, And What That Means For Traditional Advertising
The younger generations hate television. Well, sort of. They hate conventional television, but are more in love with video content than ever. According to Visual Capitalist, “In 2011 the average 18 to 24-year-old millennial watched around 25 hours of traditional television per week. Today, they watch closer to 14 hours per week.”
BY Deep Patel