This Week In Branded Content (June 23)

“Media companies are like serfs working Facebook’s land.”

– Jason Kint /CEO of Digital Content Next




Harley-Davidson Embraces Diversity

Canadians have been riding Harley-Davidson motorcycles for 100 years, and a new campaign built around a series of documentaries aims to reflect the diverse range of people who consider themselves a Canadian today.

BY Josh Kolm



‘Spotify ‘Sponsored Songs’ Lets Labels Pay For Plays

A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.”

BY Josh Constine




Twitch Reaches 2-Year Streaming Rights Deal For Blizzard E-Sports Events

Video streaming service Twitch announced Tuesday a two-year deal with Blizzard Entertainment to become the exclusive third-party home for many of the Irvine game-maker’s e-sports events.

BY Paresh Dave



The Ken Doll Reboot: Beefy, Cornrowed, And Pan-Racial

For decades, he achieved icon status by being a basic, buff, blue-eyed bro. And for years, that was enough. No longer! Starting today, as part of a wide-ranging relaunch, Ken has cornrows. And he’s Asian. And he’s skinny. Or sometimes even fat (sorry, “broad”).

By Caity Weaver




Hasbro CEO On ‘Transformers’ Future And Marketing ‘My Little Pony’ To Boys

“We’re in the process of thinking about what is the next story to tell,” says Brian Goldner as he discusses the merging worlds of entertainment and consumer marketing and his company’s screen-to-toy business.

BY Tatiana Siegel



Pornhub Will Show Its 75 Million Daily Visitors Why Net Neutrality Matters

“Hell hath no fury like the internet scorned,” Evan Greer, campaign director of advocacy group Fight for the Future, told Motherboard in April. We should all shudder to think of the potential fury from an internet cut off from access to porn.

BY Samantha Cole




Jeffrey Katzenberg On WndrCo’s New TV Model: “I’ve Found A Brand New Everest” – Cannes Lions

In Cannes to talk up his latest venture, WndrCo, Jeffrey Katzenberg says he’s found “a brand new Everest.” The company is getting into what he’s so far terming “New TV” destined for mobile devices in the form of shows with full story arcs, but limited to 6-10 minutes per episode. The target demo is the coveted 18-34 range and the plan involves incentives along the way for every stakeholder, including creatives. It will be built with a significant advertising component.


BY Nancy Tartaglione



Cannes Lions Fest Combines Content And Commerce

The Cannes Lions Intl. Festival of Creativity, long known as the world’s top event for advertising execs, is taking its engagement with the entertainment industry to the next level.

BY Nick Vivarelli




Why Amazon Bought Whole Foods — The Online/Offline Virtuous Circle

Amazon just bought Whole Foods for $13.7 billion. What? Why is the ONLINE shopping giant going OFFLINE into the physical world? Shouldn’t it be the other way around for all companies, leaving the arguably less efficient and scalable “real” world of shopping behind?

BY Peter Csathy



Rory Sutherland On The Psychology Of Advertising, Complex Evolved Systems, Reading, Decision Making

Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest advertising companies in the world.

Rory started the behavioral insights team and spends his days applying behavioral economics and evolutionary psychology to solve problems that conventionally advertising agencies haven’t been able to solve.

BY Rory Sutherland






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