This Week In Branded Content (June 30)

“We found we were producing ads constantly in order to be in the real-time digital age. Rather than cutting through the clutter it was just adding to the clutter. And it was adding to the noise. Stop the noise and focus on raising the bar of the creative craft.”

– Marc Pritchard at Cannes / CMO P&G





Mercedes Unveils An Anti-Homophobia Mural In Film For Toronto Pride

Marking its sponsorship of Toronto Pride, Mercedes-Benz has created a moving short documentary that features an artist creating a mural for the LGBTQ2 community.

BY Alexandra Jardine



Macy’s Gets 60,000 Fireworks Ready For Big 4th Of July Show

Fifty technicians are busy loading up and inspecting 60,000 pyrotechnic effects that will be a part of the 41st Annual Macy’s 4th of July Fireworks show over the East River next week.

BY Glenn Schuck




China’s ‘Pearl Bro’ Making Millions From Live Streaming

Xinda Zhan has an online alter-ego. Every day, the 25-year-old becomes ‘Pearl Bro’, a lively online presenter who runs a pearl shop on China’s massive online marketplace Taobao.

BY Runze Yu



Are You Entertained? Eyeing The Past, Present and Future of Branded Content At Cannes

From its inception as a judging category, Branded Content has always had a shaky presence at Cannes Lions. Infamously, there were even a couple of years where no Grand Prix winner was awarded at all. But why? I’ve found that there are generally two widely accepted explanations.

By John Limotte




71% Of Brits Conflate Advertising With Fake News

The insidious rise of so-called fake news is now having repercussions beyond journalism with advertising now bearing the brunt of a public backlash – with 71% of Britons now conflating adverts with fake news according to a new study.

BY John Glenday



Inside Apple’s Rocky Road To Hollywood, And What Happened To Dr. Dre’s Show

Last week, Apple finally hired a head of video programming — actually two — in a moment that Hollywood had been waiting for since Netflix and Amazon crashed into Los Angeles with billions of dollars to spend on TV shows and movies.

BY Nathan McAlone




At Cannes, The Great Gusher Of Content Comes With Warning Signs – Cannes Lions

CANNES, France — I imagine that covering the annual Cannes Lions advertising festival here is a little bit like covering the great Texas oil boom a century ago — only with better food, cocktails and scenery.


BY Jim Rutenberg



“The Howard Stern Show – June 26, 2017”

Stream “The Howard Stern Show – June 26, 2017”, a playlist by Howard Stern from desktop or your mobile device.

BY Howard Stern




Winning The Brand Advertising Jackpot

Online advertising as we know it today is dominated by Google and Facebook. But brand advertising is still dominated by TV. As many internet companies position themselves to get a slice of this pie, several hope to become the third force in the market.

BY Thomas Euler



The Rise Of The Thought Leader

Writing in one of Mussolini’s prisons in the 1930s, the Italian Marxist Antonio Gramsci jotted down the fragments that would become his theory of intellectuals.

BY David Sessions






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