This Week In Branded Content (June 2)

This Week In Branded Content (June 2)


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“This always seems to be the way with technological innovation. As much as it is a vector of negative disruption – corruption indeed – it is also the vector of progress and improvement. In 1450 there were no printed books in the world, by 1500 there were millions.”

– Stephen Fry / Actor






Comedy Central’s “Handy” Series Might Be The Perfect Branded Content Storyline

They’re everywhere. Serving food, eating food, using tools, holding beer bottles, holding burgers. Wherever you look in advertising, you’re going to see a lot of hands. In many cases, these hands will be without a body. The magical closeup. And for this, marketers employ a most particular specialist–the hand model.

BY Jeff Beer



Pissed-Off Artist Adds Statue Of Urinating Dog Next To ‘Fearless Girl’

Gee whiz, artists are so sensitive! City sculptor Alex Gardega — seething over the “Fearless Girl” statue being placed across from Wall Street’s “Charging Bull” — has decided to retaliate with a work of his own.

BY Nick Fugallo and Max Jaeger




Soon, Video Games Will Be Played In Giant, Empty Rooms

For Zero Latency, a Melbourne-based virtual reality gaming company that’s in the process of helping launch 2,000- to 4,000-square-foot gaming “arenas” around the world, the formula is pretty straightforward.

BY Andy Meek



Luxury Brands Leave Youku In Favor Of China’s Younger Video Platforms

As short videos shared on social media and celebrity livestream broadcasts take up a growing share of Chinese web users’ attention, luxury brands are shifting their online video investment away from old-school, YouTube-like platform Youku and toward China’s hottest new formats.

By Liz Flora




Pokémon GO Reveals Sponsors Like McDonald’s Pay It Up To $0.50 Per Visitor

Pokémon GO-maker Niantic says it has driven 500 million visitors to sponsored locations like McDonald’s Japan where gamers can score a special virtual good. But it never said how much those sponsors paid per visitor delivered by the game.

BY Josh Constine



How Blockchain-Based Identity Could Change Digital Marketing

If it catches on, the biggest effect on marketing from blockchain technology could be on identity — and on all the tools that depend on identity, like customer relationship management or identity-based ad targeting. Blockchain advocate Jeremy Epstein, CEO of blockchain consultancy Never Stop Marketing and a speaker at our recent MarTech Conference in San Francisco, recently showed me a glimpse of what this might mean for marketers.

BY Barry Levine




How To Find A Wonderful Idea

Where does OK Go come up with ideas like dancing in zero gravity, performing in ultra slow motion or constructing a warehouse-sized Rube Goldberg machine for their music videos? In between live performances of “This Too Shall Pass” and “The One Moment,” lead singer and director Damian Kulash takes us inside the band’s creative process, showing us how to look for wonder and surprise.




Living In The Golden Age Of Branded Content

Oh the irony. A decade ago, spawned by leaps in technology and an over reliance on the familiar, broadcast television was in its death throes. Now, it’s routinely called the new Golden Age of Television.

BY Paul Small




The Best Meeker 2017 Internet Trends Slides And What They Mean

Here are the must-read stats about what’s happening with internet adoption, smartphones, ads, e-commerce, entertainment, gaming, enterprise healthcare, China, India and startups. We’ve picked the most important slides from legendary Kleiner Perkins partner Mary Meeker’s massive 355-page 2017 Internet Trends report, deciphered the complex data and explained why they’re important.

BY Josh Constine



The Way Ahead

Peter Florence, the supremo of this great literary festival, asked me some months ago if I might, as part of Hay’s celebration of the five hundredth anniversary of Martin Luther’s kickstarting of the reformation, suggest a reform of the internet. Firstly let me say that, despite a lifetime immersing myself in what I consider the provoking, beguiling, bewitching and often befuddling joy of technological development, especially in the realm of information technology, networking and shiny digital devices, I am no computer scientist, coder or programmer.

BY Stephen Fry






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