This Week In Branded Content (July 28)

This Week In Branded Content (July 28)

“We’re going to recreate Russian courtrooms, a real Russian labor colony, solitary confinement cells, priests who shout about banning abortions and many more absurd, but real-life things that exist in Russia today. We’ll take you on a journey from the cathedral altar deep into the vaults of the Kremlin itself. Hopefully, this is a journey that you’ll only have to make once in your life.”

– Nadya of Pussy Riot







Buzz Aldrin And George Clooney Talk Apollo 11 Moonshot In Omega’s ‘Starmen’

Houston, we have George Clooney! On the heels of Moon Day (the July 20 anniversary of the Apollo 11 moon landing), watchmaker Omega has released a short documentary called “Starmen,”featuring one of the first men on the moon, Buzz Aldrin, and actor George Clooney. It’s worth a watch, with or without popcorn! In the film, Clooney gets the chance to watch the original Apollo 11 footage with his boyhood hero — sharing stories (and popcorn!) and reliving the moonwalks of Neil Armstrong and Buzz Aldrin during their historical lunar landing in July 1969.


BY Leonard David



Explore The International Space Station On Google Street View

Maybe you’ve used Google Street View to take a look at your own house or your dream vacation destination, but now its geographical scope has expanded even farther—you can use the site to explore the International Space Station. The new feature includes dots that bring up notes when clicked, explaining everything from how the astronauts stay healthy by working out, to what kind of experiments they conduct on the station and what foods they regularly eat.


BY Lauren Kirkwood




Pokémon Go Fest’s Big Flop Shows Niantic Needs To Think Bigger

This past weekend’s Pokémon Go Fest felt like a bit of a flashback to 2016. Users were having connection problems and couldn’t even sign into the game. People were angry, and refunds were doled out. But the truth is that game developer Niantic has spent the past year ironing out those issues, and the game has improved quite a bit. The festival in Chicago was intended as a love letter to those who stuck through it all and kept playing, while also giving the company a chance to unveil long-awaited Legendary Pokémon. Instead, it was a mess that showed the developer is still struggling with unexpected success.


BY Kris Naudus



‘Inside Pussy Riot’ Immersive Political Theater Experience In Works: Exclusive Interview

Russian punk protest group Pussy Riot and London-based theater company Les Enfants Terribles (Alice’s Adventures Underground) announced Monday (July 24) the immersive political theater experience “Inside Pussy Riot,” set to open at a to-be-determined London venue this November for a limited six-week run. The campaign, which will be crowd-funded, was launched via Kickstarter. Pussy Riot’s Nadya Tolokonnikova, a co-creator of the series, will take part in a selection of shows including the opening day.


By Nick Williams




Why I Charge $1 For Marketing

Let me tell you a fun story. I launched a $1 marketing agency. Seriously, that’s the pitch. It’s an agency where I offer marketing consulting for $1. I sit down with clients for just 30 minutes, ask them a series of questions, work through where their marketing fucking sucks, and give them my honest, no holds barred feedback and ideas. For a buck. I did this for the first time a few years ago, when I tried an awesome growth hack. I was just starting out in tech/startup marketing, and I wanted to get in front of as many founders as I could.


BY Jon Westenberg



Phelps V. Shark: A Fishy Tale

As part of its popular “Shark Week” programming, The Discovery Channel challenged Phelps to a race in “Phelps v. Shark: The Battle for Ocean Supremacy.” Naturally, people were hyped. But when the time came for these two to face one another, many viewers were sorely disappointed. Phelps would not be literally jumping in the ocean with a Great White. Nor would a Great White be donning a swim cap and goggles in its lane in a pool. Instead, Phelps faced a computer generated aquatic foe.






Giant Pepe And Vitalik Buterin Busts Capture Attention As Uncensorable Art In Decentraland Alpha

Decentraland unveiled the world’s first uncensorable internet meme art today in two giant busts, the first called ‘DecentraPepe’ and the second called ‘Vitalik Busterin’. These busts are currently viewable on the Decentraland testnet. Decentraland is the world’s first virtual reality platform, owned by and controlled by the users of Decentraland.


BY Richard Kastelein



Chat Fiction: The New Format For Creative Storytelling

Gen Z is the most web-savvy, app-friendly generation. This young generation favours more personal, immediate platforms such as Snapchat and Whatsapp, rather than broadcasting their lives widely and publicly for all to see through the likes of Facebook and Twitter. Content producers have to react to this preference if they want to target Gen Z. That’s why chat fiction is on the rise. Beginning of June, the first ever Whatsapp drama series debuted. It’s called Uk’shona Kwelanga and allowed people to follow characters from a particular family through their trials and tribulations. The series is created in partnership with South African insurance company Sanlam and written by South African scriptwriter Bongi Ndaba. The 7-part drama series is told using texts, photos, voice notes, and video.


BY Sandra Lehner




Patagonia’s Big Business Of #Resist

On February 16 of this year, the outdoor industry transformed. This wasn’t due to a first ascent, a remarkable new piece of gear, or some surprise merger of iconic companies. Rather, what happened that morning was the most mundane of modern American rituals: a conference call. Around 15 minutes into the conversation, a 52-year-old businesswoman from Staten Island, New York, declared war on the ruling party of the United States of America.


BY Abe Streep



This Instagram Dog Wants To Sell You A Lint Roller

The couch set up in Central Park was oversize and lime green and crowded with Instagram celebrity dogs and cushions bearing the logo of Scotch-Brite lint rollers. It was a warm, sunny Wednesday in May. The dogs wore lime green and yellow Scotch-Brite bandannas and their owners wore expressions of strenuous amusement. The event, Scotch-Brite said, featured some of New York City’s leading “pupfluencers”: Toast (@toastmeetsworld), a rescued spaniel with 377,000 Instagram followers, famous for her hanging tongue; Louboutina (@louboutinanyc), the “hugging dog” with 165,000 followers, and more.


BY Andy Newman






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