This Week In Branded Content (July 14)

This Week In Branded Content (July 14)

“I’m coming up with a line of suits. Not just suits, jeans, clothes, the whole lot. Its going to be in retail stores and we are going to build an online shopping site to rival Net-A-Porter. Net-A-Porter’s a big business! And I get to design clothes. I love fashion. Fashion is very similar to fighting. Its all in the small details.”

– Conor McGregor

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING

 

Netflix Campaign Creates ‘Narcos’-Themed Spanish Lessons

You know a show has officially hit cult status when fans around the world start posting about it in Internet memes. Netflix’s hit show Narcos, which tells the life story of Colombian drug lord Pablo Escobar, has definitely incited a slew of fan mania. As such, Netflix, in partnership with language app Babbel and ad agency We Are Social created “Speak Spanish like El Patron”—an interactive Spanish learning app that teaches people important words and phrases from the show.

 

BY Sara Roncero- Menendez

 

 

See The Sea Outside Your Train With Eurostar’s Fishy VR

Prepare to channel your inner explorer as you travel under the Channel. Eurostar has introduced a virtual reality experience that erases the underwater train around you, lets you see the sea that surrounds you and lets you hang out with mermaids, pirates and octopi. The Eurostar is the train that travels under the English Channel to connect Britain with mainland Europe. You might remember it from the first “Mission: Impossible” movie.

 

BY Richard Trenholm

 

 

 

Katie Holmes And Cuba Gooding Jr. Are The Stars Of A Super Chill New In-Flight Safety Video

In case of a change in cabin pressure, let Oscar winner Cuba Gooding Jr. show you how to put on your oxygen mask. Air New Zealand may have found the one thing that will keep you from zoning out during their preflight safety instructions: two of your favorite celebs as the stars. In the airline’s latest video, titled “A Fantastical Journey,” Gooding Jr. and Katie Holmes, with the help of two actual flight attendants, demonstrate some safety features of your aircraft and prance around a weird and wonderful version of New Zealand’s surreal landscape.

 

BY Mackenzie Schmidt

 

 

Rapid Response: The Art Of Returning Serve

There was a beauty in Sir Andy Murray’s straight-sets victory over Milos Raonic in the 2016 Wimbledon men’s singles final that elevated it above a one-sided affair that might live short in the memory. It was in Murray’s plan to nullify the Canadian’s most potent weapon – a monster serve – with artfully effective responses, and it worked to perfection.

 

By Oliver Pickup

 

 

 

How Major Websites Are Protesting For Net Neutrality Today

The internet you know and love is under attack. Today, no matter which service provider you’re stuck with, you still have the same access to the series of tubes as anyone else. Tomorrow, well, that could change. FCC Chairman Ajit Pai appears set to roll back the Obama-era reclassification of internet access as a Title II “common carrier.” That classification moved the internet towards being regulated as a utility, which gave the FCC the ability regulate the ISPs, preventing the providers from offering preferential treatment to certain website and content types, creating a tiered-internet.

 

BY Digg

 

 

‘Rob & Chyna’ Series Future Unclear Amid Legal Drama

E! Entertainment confirmed Monday that production on the now-former couple’s spinoff series, Rob & Chyna, is “on hold” with no premiere date in sight for season two. “While filming on Keeping Up With the Kardashians has been ongoing, spinoff Rob & Chyna has not been in production for several months and the series is not currently on the E! schedule,” a network spokesperson said in a statement. “As always, we follow the family’s lead regarding their lives and relationships, and viewers saw firsthand as the family discussed putting Rob & Chyna on hold in an episode of Keeping Up With the Kardashians this spring.” The latest development is not surprising given the recent news surrounding the couple. Chnya was granted a temporary restraining order against her ex-fiancee on Monday, less than a week after Kardashian posted explicit images of her and attacked her online in posts on Instagram and Twitter.

 

BY Kate Stanhope

 

 

 

Advertising Worth Talking About

When Alex Bogusky was creative director of the agency that bears his name, he insisted on being read the press release before seeing the creative work. If the press release was uninspiring, he would refuse to look at the work. Bogusky understood that the role of advertising is to make things famous.

 

BY Faris

 

 

How $300 Million Mattress Startup Casper Is Shaking Up Advertising

Getting bouts of FOMO looking at all your friends’ various vacation pictures? Mattress startup Casper has got you covered. The mattress maker’s latest advertising effort is designed to let people trick their friends into thinking that they’re on vacation from the comfort of their beds. “Staycation Story Hacks” is a Casper-owned website featuring photos and videos of a series of typical summer scenes, like jet skiing and a pool party, which users can share on their Instagram or Snapchat Stories.

 

BY Tanya Dua

 

 

 

Why American Express Is Banking On Fashion To Up Its Cool Factor

Not that long ago, when the bill would come at the end of a dinner out with friends, a hierarchal game of American Express credit cards would take place. First a starter Blue, next a couple of Golds, only to be one-upped by a Platinum and, once in awhile, some big timer would slap down a Black, and we’d all know our place in the world. But these days, the process is so much more egalitarian because, instead of unspoken status via post-dinner payment method, credit card prestige is all about generous Uber credits and accruing the most points to use toward amazing “experiences” and ultimately being “interesting,” as the New York Times pointed out in April. Especially since the seemingly now-ubiquitous, stainless steel Chase Sapphire Reserve reward card quickly captured the attention of the coveted, brand-fickle and not-so-credit-card-averse millennial market (and everyone I have dinner with these days).

 

BY Fawnia Soo Hoo

 

 

“The Defiant Ones”

A look at the new HBO documentary series, “The Defiant Ones,” with director Allen Hughes and Jimmy Iovine.

 

BY HBO

 

 

 

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