– Ryan Holiday
Adrian Grenier And Dell Are Teaming Up To Fight Ocean Plastics
U.S. technology giant Dell and Hollywood actor Adrian Grenier are making waves as they launch their global pilot program to turn the tide on ocean pollution. By pulling plastics out of the ocean and recycling them into a commercially viable way, they hope to keep harmful micro plastics from troubling ocean waters.
BY Xenia Tan and Melissa Teo
Black-ish’s Season-Long Microsoft Partnership Culminates in Branded Content Spot During Tonight’s Episode
Black-ish’s ad agency workplace setting has made the ABC comedy a natural fit for brand partnerships, but the network is taking the series’ integrations to a whole new level with tonight’s episode. The show’s season-long integration with Microsoft culminates in a 60-second branded content spot featuring star Anthony Anderson in character as Dre that will air during one of the show’s ad pods and continue the storyline from the episode.
BY Jason Lynch
Horror Film About Racism Earns Coveted 100 Percent On Rotten Tomatoes
The actor Jordan Peele is best known for his comedy, or his impression of former President Barack Obama. That may change this weekend, based on early reviews of his inaugural film ― a fusion of comedy and horror set to debut in the U.S. on Friday.
BY Carla Herreria
I Helped Create the Milo Trolling Playbook. You Should Stop Playing Right Into It.
In 2009, I helped sketch out a marketing campaign for an internet personality and blogger named Tucker Max. With a very limited advertising budget available for the independent movie he had written and produced, we had few options for getting the word out.
By Ryan Holiday
The State of the Internet 2017: All Statistics Here
Our friends over at vpnMentor recently dug through piles of Internet studies to dig up the most recent 2017 Internet statistics. Here they are — topic by topic. You won’t find a more complete collection of Internet and Web usage and growth statistics for the U.S., U.K. and globally. Check them out below.
BY Gina Smith
The Paradox Of Buying Influence
Influencer marketing is somehow both buzzword of the moment and the ‘next big thing’. See “10 Reasons Why Influencer Marketing is the Next Big Thing” or any one of dozens of such recent articles. As ad-blocking grows, two thirds of marketers intend to increase their influencer investment in 2017 according to eMarketer. Brands are throwing money at them. Agencies have even opened studios to help influencers create content for brands.
Why Tiffany Doesn’t Make Infomercials
We advertising people often spend months trying to develop the correct messages for our brands. We do consumer research, we create strategy documents, we write briefs, we develop many rounds of creative material, we test and refine these materials, and then we launch them. It is not hyperbole to say that we are obsessive about “messaging.” However, there are some very smart people who think that there is an equally important aspect to advertising success that we pay almost no attention to. It’s called “signaling.”
BY The Ad Contrarian
Beyond The Ad: How To Incorporate Purposeful Mission Into Brand Practices
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.
BY Megan Hannay
Beverages 2017: Digital Marketing
L2 Research Lead Bill Duffy shares insights from L2’s second Beverages report, which examines and rates the digital performance of 116 beverage brands. In search, beverage brands are ceding all Google search categories to retailers except for a few small brands. For example, GT owns a significant portion of search results for kombucha and Ensure has high visibility for protein drinks.
BY Homa Zaryouni
The Big Adland Divide: Culture Vs Collateral
So here we are settling into 2017 and everyone has been making predictions about the year and what it will bring for adland. There are lots of ways of looking at how our industry is changing and has to change, but I have a simple view that I think sets a clear course for the future. And here it is…
BY David Golding
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