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This Week In Branded Content (April 21)

“The price of a can of soda in a vending machine can now vary with the temperature outside.”

– Jerry Useem in The Atlantic





Kendrick Lamar – DNA.

The Official music video for Kendrick Lamar’s latest single Damn, co-starring Don Cheadle and launched at Coachella.

BY KendrickLamarVEVO



How To Solve A Murder: A Detective’s Dilemma

Circumstantial evidence gets a bum rap, but in the hands of savvy detectives it’s what cracks most cases. This is how they use it to piece together a narrative for a crime.

BY Amazon





A Granola Bar Maker Is Out To Pop Your Filter Bubble

The modern American reality is that of a political and social filter bubble. Maybe a granola bar can change things.

BY Tanya Dua



Why Star Wars’ Dumb Marketing Works So Infuriatingly Well

Over the weekend, the first trailer for Star Wars: The Last Jedi hit the internet. It doesn’t show all that much, but man, that is a trailer that knows what it’s doing.






A McDonald’s Ad That Never Mentions the Name McDonald’s

The latest television commercials for McDonald’s, featuring the actress Mindy Kaling, do not appear on the company’s YouTube channel, Facebook page or Twitter account. In fact, they don’t mention McDonald’s at all — though they do mention Coca-Cola and Google.




How Disney Transforms Films Into a Theme Park Empire

As revenue from Disney’s TV properties comes under threat due to cord-cutting, theme parks are poised to become an increasingly important part of its business. With six major resorts worldwide, featuring scores of attractions, the company ought to be sitting pretty, but the past decade has seen strong competition from Universal, which opened the Wizarding World of Harry Potter in Orlando in 2010 and has since created three more versions.

BY Mira Rojanasakul





Hollywood Is Losing the Battle Against Online Trolls

So-called “downvoting” is haunting movie marketers, but new Armenian genocide film ‘The Promise’ is trying to “fight fire with fire.”

BY Mia Galuppo , Natalie Jarvey



Don’t Try To Pretend Advertising Is Editorial Content Because Consumers Won’t Be Fooled

As celebrities who use social media to endorse products are warned that they must properly label their posts as advertising, a new global report warns marketers not to attempt to pass off branded messages as editorial or unbiased content.

BY Lucy Handley





How Online Shopping Makes Suckers of Us All

Will you pay more for those shoes before 7 p.m.? Would the price tag be different if you lived in the suburbs? Standard prices and simple discounts are giving way to far more exotic strategies, designed to extract every last dollar from the consumer.




The Series: Start-ups and Corporates

After 3 years and more than 1 000 start-ups rated for 150 clients, it was time for Early Metrics to share some key learnings about the collaboration between large corporates and early stage ventures, arguably one the most important economical relationships in the 21st century.

BY Early Metrics






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