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This Week In Branded Content (April 14)

“But then there’s some, like the Hulus and Netflix, where they don’t have advertising but we’re still working with them to figure out how we can get at least our brand impressions there. So I think there will be innovations in how advertising is done.”

– Marc Pritchard / CBO P&G

 

 

VIDEO OF THE WEEK
THIS WEEK’S MOST INTERESTING

 

Master Pieces? Jeff Koons On His First Collaboration With Louis Vuitton

“They touch on the metaphysical: the right here right now and its connection to the past and the future. They’re about shine, the basics of philosophy, passion, what it means to be a human, what it means to be an animal, the idea of transcendence.” That was Jeff Koons, genius or charlatan, depending on whom you talk to — an artist known for elevating children’s toys and vacuum cleaners to the stature of the Greek gods, sitting in the office area of his 35,000-square-foot studio meditating on his latest project: a multifaceted series he has been working on under conditions of the utmost secrecy for well over a year, entitled “Masters.”

BY VANESSA FRIEDMAN

 

 

NASA, Amazon to Live-Stream First 4K Ultra HD Video From Space

NASA will give Earth dwellers the first live-streaming look at 4K Ultra HD video from space, in an event co-produced with Amazon Web Services. The U.S. space agency will present the free live-stream during a session at the 2017 NAB Show on April 26 in Las Vegas. The live feed from 250 miles above Earth will be encoded with Amazon Web Services’ Elemental encoding software on board the International Space Station (pictured above) and on the ground at NASA’s Johnson Space Center in Houston.

BY Todd Spangler

 

 

 

 

Paul Oakenfold Just Played a Gig on Everest

Superstar British DJ Paul Oakenfold has spent his entire career throwing epic parties and collaborating with music legends like Madonna and U2. So to mark the 30th anniversary of his first trip to Ibiza, which forever changed dance club culture, the DJ wanted to do something monumental: like throw the highest dance party on the face of the earth.

BY Jen Murphy

 

 

The Lost City Of Z

In 1925, renowned explorer Percy Fawcett ventured into the Amazon in search of a lost civilization and vanished. Over the intervening decades, hundreds of would-be rescuers, Fawcett obsessives, and glory-seekers set out to track him, many meeting a similar fate. But in 2005, a New York-based writer, David Grann, picked up his trail afresh and followed a series of clues to an incredible new discovery.

By The New Yorker

 

 

 

 

A Teen’s Twitter Post About Getting Free Chicken Nuggets From Wendy’s Could Become The Most Retweeted Tweet Ever

RENO, Nev. (AP) — A teen’s Twitter stunt to win a year of free chicken nuggets from Wendy’s might become the platform’s most retweeted post of all time. Carter Wilkinson asked the fast food chain on Twitter last week how many retweets it would take for him to get free nuggets for a year. Wendy’s replied, “18 million.” The 16-year-old from Nevada took up the challenge, writing: “Consider it done.”

BY Associated Press

 

 

Is Cannabis About To Conquer Coachella?

In the wake of changing legislation, emerging brands are using the festival scene to market marijuana, much like fashion brands before them. The hottest accessory at this year’s Coachella Valley Music and Arts Festival isn’t likely to be a flower crown or fanny pack. Ganjapreneurs are flooding the valley with “CannaChella” strains of weed, fashion-forward cannabis carryalls, pre-packaged delectable sweets and even cannabis crowns.

BY Sam Reed

 

 

 

 

Burger King’s New Ad Will Hijack Your Voice-Activated Speaker

Burger King is launching a full-fledged marketing blitz based on triggering voice-activated Google devices, in what could become a grim precedent for TV and radio ads talking directly to voice-activated gadgets like smartphones and Amazon’s Echo speakers.

BY Venessa Wong

 

 

Snapchat Will Tell Brands How Many People Saw Their Ads, Then Visited Their Stores, Restaurants

Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s strategy seems to be copying Facebook’s business playbook.

BY Tim Peterson

 

 

 

 

Media Is Changing, Now We Have To.

This piece was first written by me in Digiday. Click here to see it there. In a week where YouTube TV launched, shortly after Facebook announced its TV app and at a time with DirectTVNow competes with Twitter TV, we have to ask what this means for TV and then every other channel. We’ve always split media vertically. We’ve had silo’s like newspapers, outdoor media, TV , Cinema and then most recently ( and stupidly) with traditional and digital.

BY Tom Goodwin

 

 

The Case for Branded Content Studios

The media landscape is being rocked by concurrent disruptions in platforms, formats, devices, and most of all a tectonic shift in consumer attention. For brands seeking to reach younger audiences, this is all leading to one conclusion: the need for branded content. But not just any type of content. We’re past the days of blogging and writing clever status updates. Today, the requirement is digital video entertainment that breaks through the noise and connects with audiences on an emotional level. Is this a high bar? No doubt. Which is why every brand in 2017 needs a dedicated content studio.

BY Rob Reed

 

 

 

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