The Week In Branded Content (September 21st)

The Week In Branded Content (September 21st)

“We launched with a pretty mediocre product, we quickly realized there was a need for a better-for-you deodorant and customers were willing to pay a higher price for it, but we also realized we didn’t have that product, so the first year of business was just us trying to figure out how to make a better product. In May 2016, we launched a better formula and we quintupled revenue between May and December because we had a better formula.”

– Native Deodorant / CEO/Founder – Moiz Ali

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

RIMOWA | Never Still Ft. Roger Federer

Twenty-time grand slam winning athlete Roger Federer is the first of five cultural icons featured in RIMOWA’s global campaign. Shot in Lucerne, Switzerland, the film reflects on a conversation Federer had with his father at age 14 as he began to venture out into the world to pursue his dreams – reminding us of what it means to take the first step.

BY RIMOWA Official

 

 



ARBY’S IS GIVING OUT FREE SANDWICH TATTOOS AND YES, THEY’RE REAL

It sure seems like Arby’s is covertly coming after Subway. Not just because its new ad campaign — featuring an Arby’s hotline with the voice of comedian H. Jon Benjamin — is focused explicitly on sandwiches. But because it appears to be working hard to change what you think of when you hear the phrase “sandwich artist.” (That’s a Subway trademark.)”

 

BY DUSTIN NELSON

 

 


 



Land Rover celebrates 70th anniversary with Grizzly Torque

“An around-the-world road trip undertaken by two prominent Canadians is at the centre of a new campaign celebrating Land Rover’s 70th anniversary.

The campaign’s three-minute short film chronicles the 14-month journey of artist and naturalist Robert Bateman and ecologist Bristol Foster across 19 countries in 1957. Bateman later became a well-known naturalist painter and was named an Officer of the Order of Canada, while Foster later headed up the Royal B.C. Museum.

 

BY Justin Dallaire

 

 



THERE’S A LION IN LONDON’S TRAFALGAR SQUARE THAT EATS WORDS AND ROARS AI-GENERATED POETRY

The four bronze lions that surround Nelson’s Column in London’s Trafalgar Square are pretty passive-looking creatures. They sit on all fours and gaze blankly ahead, more sphinx than lion. Legend has it that their sculptor originally planned for the animals to be posed in more active stances, stood up on their hind legs and roaring at the square. But Queen Victoria reportedly vetoed the decision as too shocking. Now, 151 years after they were originally unveiled, the lions have a new colleague, and he is definitely turning heads.

 

By James Vincent

 

 

 



A Decade Of Defiance

A look back at the 10 year history of Beats By Dre

 

BY Complex

 

 


People are leaving one-star reviews for Salt Bae’s restaurant after he served steak to Venezuela’s president

People are leaving one-star reviews on TripAdvisor and Google of restaurants run by the viral chef known as “Salt Bae” after he served an expensive steak dinner to Venezuelan President Nicolás Maduro this week.

Salt Bae, whose real name is Nusret Gokce, received widespread criticism after footage of him flamboyantly serving Maduro at an Istanbul branch of his Nusr-Et restaurant chain went viral.

 

BY Bill Bostock

 





 

 


Deezer’s AI can classify songs by mood and intensity

Human ears have no trouble sussing out the sentiment of songs — say, the melancholia in Eric Clapton’s “Tears in Heaven,” or the passion in Led Zeppelin’s “Whole Lotta Love.” Machines do, however. In an attempt to get the latter to perform a bit more like the former, researchers at Deezer developed an artificially intelligent system that can associate certain tracks with moods.

 

BY KYLE WIGGERS

 

 



Building A Great Brand With The Stroke Of A Pen

Picture a CEO of an innovative startup that has won countless awards for its products, developed a legion of devoted fans, and is poised to redefine the industry in which it operates. What should the CEO’s next step be?

In the case of Gunner Winston, CEO of dosist, the leading disposable vaporizer maker, he changed the company name and slowed down the aggressive expansion plans his staff had planned.

 

BY Marissa Peretz

 



 

 


Tuft & Needle, Native CEO | Full Interview | 2018 Code Commerce

Tuft & Needle co-founder and Chief Visionary JT Marino and Native founder and CEO Moiz Ali spoke onstage with Recode Executive Editor Peter Kafka at the Code Commerce conference on Sept. 18, 2018.

 

BY Recode

 

 

 

 

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