The Week In Branded Content (March 2nd)

The Week In Branded Content (March 2nd)

I was not hippie or haute couture; it was something very different. It was also the start of ready-to-wear. There were no real brands doing that. I started fashion shows for ready-to-wear because I didn’t understand why there weren’t any. The syndicate of the haute couture didn’t recognize this so I started to organize shows with Chantal Thomass and my friends for ready-to-wear”

– – Kenzo Takada






Berlinale 2018 Review: UNSANE, A Stellar Piece of Psycho Fiction (Shot on an iPhone)

Depending on what your thoughts on Logan Lucky were, it was possible to worry that Steven Soderbergh had hit a bit of a bump in the road last year, but fortunately the director of prized titles like Ocean’s Eleven, Magic Mike and Erin Brockovich returns in fine form with 68th Berlinale Main Competition entry Unsane.

BY Thomas Humphrey



This $1 billion company was once rejected on ‘Shark Tank’—here’s how the founder proved everyone wrong

When Jamie Siminoff went on ABC’s “Shark Tank” to pitch his company Doorbot in 2013, he believed the then-financially struggling operation’s future hinged on getting an investment.

After Siminoff pitched his idea — a WiFi-enabled doorbell that allows you to see video of and talk to people as they arrive at your front door — the judges weren’t convinced. All but Kevin O’Leary passed, and he made what Siminoff considered an unacceptable offer. Doorbot didn’t make a deal.


BY Ali Montag




Flamin’ Hot Cheetos Is Getting Its Own Movie

No, it’s not a joke, and no, it’s not as dumb as it sounds.

Variety reports that Fox Searchlight announced the production of Flamin’ Hot, the true and inspiring story of a billion-dollar snack.

Inspiring? Yes. If you’re not up on your finger-dust history, here’s the short of it: In 1976, Mexican-born janitor Robert Montanez was working at the Frito-Lay’s Rancho Cucamonga plant. A production line snafu left a batch of Cheetos naked, without its signature cheese dust. Montanez didn’t want the food to go to waste, so he decided to flavor it on his own with a mixture of salt, lime and chile powder used to flavor Mexican grilled corn. “I see the corn man adding butter, cheese, and chile to the corn,” he explained in an interview with Fox, “and thought, what if I add chile to a Cheeto?” “


BY Entrepreneur Staff



Poland’s Central Bank Paid Popular YouTubers To Create Anti-Cryptocurrency Videos

Poland’s central bank is highly skeptical of cryptocurrencies — and it’s harnessing the power of YouTube stars to get the message out to prospective investors.

The Narodowy Bank Polski (National Bank Of Poland, or NBP) spent roughly $27,000 on a digital marketing campaign that warned about the potential dangers of investing in digital assets, Business Insider reports, which included sponsored content across Google and Facebook. A portion of that spend, however, was allotted to the Polish YouTube gaming network Gamellon, which represents top creator Marcin Dubiel. Dubiel, 21, counts 940,000 subscribers and is perhaps best known for his vlog, challenge, and tag videos.


By Geoff Weiss




How China reacted to the idea of indefinite rule by Xi, in memes

Xi Jinping could be China’s president for a long, long time.
Yesterday the Communist Party’s central committee proposed removing presidential term limits from the country’s constitution, state media reported. That’s sparked fears of an unlimited term for Xi, and prompted China’s internet users to turn to memes—one of their few ways of speaking out—in protest.


BY Echo Huang



Amazon made an escape room powered by Alexa

During a glitzy Amazon showcase along Barcelona’s seafront, the company held two escape room experiences to drill home how very, very excited it is about its action series, Tom Clancy’s Jack Ryan, coming to Prime Video later this year. Now, escape rooms are really popular. So is Amazon’s Alexa assistant and all those Echo gadgets it likes to call home. The two things make the perfect storm for 2018. So we tried to solve the (not much of a) mystery.


BY Cherlynn Low




A Week Inside WeLive, the Utopian Apartment Complex That Wants to Disrupt City Living

Do you ever get the feeling that you’re just slightly more alone than everyone else? Like when you’re scrolling through Instagram, and you get that sinking sensation that you’re missing out on some kind of deep human fulfillment? It’s not a specific pang of FOMO; it’s a broader suspicion that your social life would be somehow richer, more populated with actual humans, with fewer nights eating takeout and watching Netflix—if only something changed.






“All of Dolce & Gabbana’s favorite royals and millennials were sitting front row at Sunday’s Fall 2018 runway, having already served model duty at a secret show — dubbed “Secrets and Diamonds” — on Saturday night.

So the youths couldn’t be blamed for Sunday’s show running nearly an hour late; that honor would go to Dolce & Gabbana’s next big surprise. Signs and announcements in several different languages pleaded multiple times for audience members to turn off their personal Wi-Fis and hotspots. As one might imagine, getting some 600 audience members prepared for a spectacle to turn off their connection to the internet was not exactly an easy task, and we were left wondering why it was so essential that Dolce & Gabbana have Wi-Fi dominance in the Metropol: Were we going to launch rockets? Was there a super-high security guest? Were we finally going to be launched into space?


BY Tyler McCall




Initial Coin Offerings and the New Age of Startup Fundraising

The term ICO (Initial Coin Offering) is everywhere these days. It’s nearly impossible to read anything about blockchain and cryptocurrencies and not come across it. Insane fundraising events like Tezos’ US $232 million token sale or Filecoin’s US $257 million have popularized the model in the press.

However, despite their glorious rise even companies like Tezos have been hit with lawsuits for securities fraud due to shifting regulations and it’s unclear if investors who felt they were misinformed during the ICO will ever be refunded. Tezos isn’t alone. Blockchain startup teams are raising millions of dollars at the very earliest proof-of-concept phase based on potential and hype rather than traction, team and product market fit. This decentralized access to capital is fueling the rise of blockchain applications in a massive way. But this increased popularity is also revealing ways the model needs to evolve.


BY Scott Richter







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