The Week In Branded Content (June 8th)

The Week In Branded Content (June 8th)

““The principal is not to force people to work exclusively together on projects that are ad-funded programming, because I don’t think we’ve arrived at a good model for branded content, most of it is pretty bland. But if you took the very top people in the ad world, and put them in a room with some of the people who have created the most interesting TV shows, then I think in terms of influencing and supporting each other in a Pixar-style, peer review approach, we’ve got a better chance of coming up with ideas that can cut through in markets that are quite separate”

– David Abraham – Wonderhood Studios







It’s been four years since the improbably successful The LEGO Movie introduced moviegoers to its crossover world mashup that featured the debut of Emmet, Wyldstyle, and Unikitty alongside LEGO Batman, Superman, Wonder Woman, and more familiar faces re-imagined through the lens of everyone’s tiny interconnected bricks. How can the aptly named sequel, The LEGO Movie 2: The Second Part, possibly follow up on the first film’s story? You don’t have to wait until 2019 to find out. Today’s Nerdist News dives into The LEGO Movie 2‘s trailer for answers!

BY Nerdist



Kanye West Announces Album Listening Events in Brooklyn, Chicago, Miami

Kanye West made headlines last week by holding a listening session at the Diamond Cross Ranch near Jackson Hole, Wyoming, for his new seven-track album, “Ye,” and flying in several hundred media and radio types, DJs and celebrities for the event. The star-studded event was enough to make many people forget that he’s got another album coming — this one a collaboration with longtime associate Kid Cudi called “Kids See Ghosts” — on Friday. And on his website early Wednesday morning, West announced events in Miami and Chicago taking place tonight, with another in Brooklyn tomorrow. Few other details were included other than a link to RSVP.


BY Jem Aswad




The Toys That Made Us: Netflix’s show will make you rethink your childhood


BY Stuart Heritage



Is this his most daring stunt EVER? Tom Cruise becomes the first actor to perform a dangerous HALO parachute jump from 25,000ft for his role in ‘Mission: Impossible – Fallout’





A man died while climbing Mount Everest in a cryptocurrency publicity stunt gone horribly wrong

In May, social network ASKfm organized a publicity stunt to draw attention to their forthcoming cryptocurrency offering.

In the cryptocurrency community, where initial coin offerings, or ICOs, are becoming increasingly ubiquitous, companies have begun to set themselves apart through attention-seeking, often bizarre publicity stunts.

To attract the public’s interest, ASKfm tasked four cryptocurrency enthusiasts with the audacious mission of scaling Mount Everest to bury two hardware wallets containing $50,000 worth of the company’s tokens, ASKT, at the summit. The wallets could later be retrieved by someone brave enough to scale the mountain and find them, ASKfm suggested.


BY Zoë Bernard



American tech giants are making life tough for startups

IT IS a classic startup story, but with a twist. Three 20-somethings launched a firm out of a dorm room at the Massachusetts Institute of Technology in 2016, with the goal of using algorithms to predict the reply to an e-mail. In May they were fundraising for their startup, EasyEmail, when Google held its annual conference for software developers and announced a tool similar to EasyEmail’s. Filip Twarowski, its boss, sees Google’s incursion as “incredible confirmation” they are working on something worthwhile. But he also admits that it came as “a little bit of a shock”. The giant has scared off at least one prospective backer of EasyEmail, because venture capitalists try to dodge spaces where the tech giants might step.






‘Jurassic World’ Virtual Reality Experience to Debut at Dave & Buster’s

VRC and Universal’s VR production could roll out to additional venues as well as internationally.
Universal, The Virtual Reality Company (VRC) and Dave & Buster’s restaurant and entertainment chain are taking a giant step into the location-based virtual reality business with the launch of Jurassic World VR Expedition, a multiplayer experience that give fans of the movie franchise an awesome chance to roam alongside dinosaurs.


BY Carolyn Giardina




Last fall, when fashion’s adoption of the streetwear-beloved “drop” release method had just begun to accelerate, Barneys demonstrated that, for a luxury department store, it had its finger pretty close to the pulse by launching a new event called The Drop in partnership with Highsnobiety. For one October weekend at its Madison Avenue flagship in New York, the retailer released collections from a bevy of streetwear and streetwear-adjacent brands every hour on the hour. Guests could also mingle with designers like Virgil Abloh (who also DJed), Heron Preston and Jerry Lorenzo and get tattoos from JonBoy and piercings by J. Colby Smith, as well as take in panel discussions on relevant topics.


BY Dani Mau




The Battle for the Soul of Advertising Will Affect Everything

If you’ve been anywhere near Instagram over the past week, you will probably have noticed that your feed has been extremely royal-wedding heavy, with people all over the world sharing sweet photos of the new Duke and Duchess of Sussex. And, for the fashion brands involved in the big day, this has meant plenty of free coverage. InfluencerDB – an influencer marketing and management platform – has calculated the financial figures behind the free advertising the fashion houses received on Instagram over the weekend (via WWD), and the numbers are fairly staggering.


BY Amy de Klerk







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