The Week In Branded Content (June 15th)

“I think we are in an absolute war for who owns the customer, it’s a long-term war, and ‘long term’ in digital space might be a few years. I think less about Airbnb than I do about Google and Facebook and all these other digital empires who own all of us. What Amazon is doing with these digital assistants is reinventing search for voice search. They are all getting into have a profile for each and every one of our customers, so how do we use that to make sure we are monetizing that relationship as much as we can?”

– Marriott International / CEO Arne Sorensen






THE Brazil’s Nestlé Molico Explores ‘Humanity’ in Short Film Series/strong>

In a major storytelling and branded entertainment effort, Nestlé Molico in Brazil has produced and launched 12 short black and white documentary films with real people telling their stories. The theme presents a debate about humanity, and values frequently considered “feminine” in the modern society.

The topic arose following a research study that found Brazilians consider the values of understanding, caring, listening, trusting, sheltering and sensitivity as essential to being human—today, more than ever.

BY Sheila Shayon



Announcing Aviation Gin

Ryan Reynalds: Today is #NationalBestFriendsDay. Tomorrow is #WorldGinDay. My brother is an ass. Which is why you can’t have one without the other. @AviationGin


BY Ryan Reynalds




Overwatch League Team Partners With Lionsgate for Film Sponsorship Crossover


BY atrick Shanley



Domino’s Pizza unveils U.S. infrastructure project filling potholes






A Democrat running for a seat in Colorado’s sixth congressional district is taking an unorthodox approach to getting the vote out.

Levi Tillemann, a progressive candidate running for a House seat this year, released an ad last week that he hopes will shine a light on alternative approaches to gun control in schools and other soft-target areas.

“I’m calling on Congress to stop talking past each other and try something new,” he says in the video. “Empower schools and teachers with non-lethal self-defense tools, like this can of pepper spray.”


BY Jena Greene



Wetherspoons to ditch champagne and German beer before Brexit

Pub chain JD Wetherspoon is to sell more drinks from the UK and non-EU brewers in the run-up to Brexit.

Champagne and wheat beers produced in France and Germany will be replaced. Sparkling wines from the UK and Australia will be substituted for champagne, while more UK wheat beers will be sold.


BY Guardian




Dennis Rodman and Potcoin: How Crypto Gatecrashed a Historic Summit

With all eyes on Singapore this week, was it any surprise crypto would make an appearance?

The historic summit between U.S. President Donald Trump and North Korea’s Supreme Leader Kim Jong Un got the crypto community’s attention – and held it – thanks to Dennis Rodman and the notorious cryptocurrency that funded his travel to Singapore, potcoin.

CoinDesk reported on June 7 that retired basketball star Dennis Rodman was headed to Singapore for the Summit with the help of the marijuana-themed cryptocurrency. As a celebrity who have visited North Korea several times, Rodman’s trip was considered as “a celebrity twist” to the historical geopolitical event.


BY Muyao Shen



Watch Sony’s PlayStation E3 2018 press conference

This is going to be an interesting year for Sony with the PlayStation 4 nearing the end of its lifecycle, but another console being at least three years away. It’s possible that we’ll get price drops on the existing hardware, but there likely won’t be other announcements in that area. We don’t expect to hear the Vita even mentioned this year, in fact.


BY Ben Kuchera




Op-Ed: Why Brands Should Create ‘Invisible’ Experiences

Most marketing meetings, conferences and publications are dominated by talk of technology, and for good reason. But while we race to put tech front-and-center in our strategies and creative approach, a seemingly contradictory phenomenon is taking place on the consumer side: the need not to see or acknowledge tech as people go about their lives.

Tech has never been more visible, but consumers have never had a stronger desire—for their productivity and peace-of-mind—to make it invisible.









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