The Week In Branded Content (Dec 1st)

“People are running away from ads in droves, how do we stop that? I’m in the business of making shows. We need to find ways to make those interruptions a lot more powerful, a lot more entertaining and a lot more emotional.”

– Robert Greenblatt – Head Of Programming / NBC Network






Incredible 360 Degree Video Shows The United Arab Emirates’s Vision For A Mars Colony

>Stunning VR footage that could be taken straight from the latest video game has revealed the United Arab Emirates’ vision for its planned Martian colony where robots live alongside humans.
An immersive 360° experience of the futuristic city was released by the Gulf state’s government, giving the most detailed view yet of its city.
The release is part of Dubai’s Mars 2117 Strategy, which seeks to build the first settlement on Mars in the next 100 years.

BY Dino-Ray Ramos



Pokemon Go Led To Hundreds Of Traffic Deaths, Study Suggests

We know that technology can have unintended consequences, like the obesity epidemic or robots stealing our jobs. A recent study by researchers from Purdue University’s Krannert School of Management measures one more way technology has wreaked havoc in our lives. We’re used to associating in-car GPS, infotainment systems and general cellular phone usage with distracted driving and increased traffic fatalities. The National Highway Traffic Safety Administration (NHTSA) reports that in 1988, traffic fatalities numbered 42,130, then steadily declined to 29,867 through 2011. Then the trend reversed, hitting 37,461 traffic deaths for 2016. Professors Mara Faccio and John J. McConnell decided to investigate the distraction factor — using Pokémon as inspiration!






‘Star Wars: The Last Jedi’ Inspires 3 Ice Cream Flavors From Ample Hills

Between pop-up bars and punch tie-ins, fans of the ever-expanding Star Wars franchise have a handful of ways to keep themselves and their taste buds busy in the lead up to the December 15 release of The Last Jedi. Ample Hills Creamery is joining this intergalactic food and drink celebration with three new and limited-time flavors—First Order, Resistance, and The Force—all inspired by the heroes, villains, and messages of the latest installment.





KSwiss Presents CEOs Wear Sneakers

CEOs Wear Sneakers In this new podcast, the K-Swiss team talk to the young entrepreneurs who inspire us, and who we can learn from as we find out what they do and how they did it. At K-Swiss we believe these entrepreneurs are the new heroes of culture, as more and more people aspire to build their own business and create their own futures. This has inspired our new brand mission; To inspire and outfit the next generation of entrepreneurs. The CEOs Wear Sneakers podcast is produced and broadcast from K-Swiss global Headquarters in the heart of Downtown LA, and is hosted by K-Swiss President Barney Waters and Global Marketing Director Patrick Buchanan.


By Josh K. Elliott




Art From Guantanamo

Detainees at the United States military prison camp known as Guantánamo Bay have made art from the time they arrived. The exhibit will display some of these evocative works, made by men held without trial, some for nearly 15 years, who paint the sea again and again although they cannot reach it.


BY Center for Constitutional Rights



A Clever Tesla Owner Is Using His Model S To Mine Cryptocurrency For Free

Building a cryptocurrency miner that doubles as a heater is cool, but one inventor has taken the concept of mining to a whole new level. A creative Tesla owner managed to fit a legitimate mining rig inside the trunk of his shiny Model S.

But here is the best part: all the electricity needed to keep the mining rig running is coming from Tesla’s free Superchargers – or so the inventor says. The quirky setup went viral after the inventor took to Facebook group Tesla Owners Worldwide to share images of the Model S-fitted miner.


BY HardFork




How Snapchat Is Separating Social From Media

The personalized newsfeed revolutionized the way people share and consume content. But let’s be honest: this came at a huge cost to facts, our minds and the entire media industry.

This is a challenging problem to solve because the obvious benefits that have driven the growth of social media – more friends! more likes! more free content! – are also the things that will undermine it in the long run.


BY Evan Spiegel



For The Next Six Hours You Can Guide A Robot Through A Web Of Miniature Reddit-Themed Escape Rooms

Something weird is about to happen on Reddit. Starting at 10 a.m. PT on Tuesday, an AI-powered robot the size of a computer mouse will star in a live event that’s part reality show, part interactive puzzle and all an homage to the internet’s premier repository of dank memes. The, uh, thing (event? live stream? brand activation?) is known as “Cozmo Lost in Reddit” and it’s a collaboration between consumer robotics company Anki and legendary ad agency Wieden+Kennedy to promote Anki’s popular tiny, mighty consumer robot.


BY Taylor Hatmaker




NBCU Gathering of Ad, Media Elite Raises Questions About Industry’s Future

“We have a problem. I know it; you know it; we all know it.”

That’s how NBCUniversal’s ad sales chief, Linda Yaccarino, opened an event Tuesday morning that she organized for some of the biggest names in the advertising and media businesses to try to tackle the many issues plaguing the industry.

The “State of the Industry Forum” touched on everything from how to better reach consumers to overcoming measurement hurdles across platforms from television to digital.

“We’re committed to making television smarter,” said Ms. Yaccarino. “That means improving the consumer experience, making marketing more effective and most importantly it means weaning ourselves off a single currency metric and become more committed and focused on addressing real business objectives.”


BY Alexandra Bruell



25 Predictions For What Marketing Will Look Like In 2020

Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to–or perhaps influence?–these new developments will also change in ways we can’t fully imagine now. But if anyone can offer a credible forecast for the near-future trends that will change the way brands connect with people, and the way creative companies will work in the next few years, it’s the people who are most influencing the ad and marketing world right now.








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