The Week In Branded Content (Dec 15th)

The Week In Branded Content (Dec 15th)

How many unbanked people have we banked?
How much censorship-resistant commerce for the common people have we enabled?
How many dapps have we created that have substantial usage? Low added value per user for using a blockchain is fine, but then you have to make up for it in volume.
How much value is stored in smart contracts that actually do anything interesting?
How many Venezuelans have actually been protected by us from hyperinflation?
How much actual usage of micropayment channels is there actually in reality?”

– Vitalik Buterin / Ethereum Creator






Truth In Advertising: A Parody Of Pharmaceutical Ads That’s Also A Clever Ad Itself

By the time most pharmaceutical commercials wrap up all their legalese about a medication’s adverse effects, you find yourself wondering why anyone would want it. That’s not the case with this spot from Briteside. It’s immediately clear what kind of relief this product offers: Whether you’re a stressed-out mom or an uninspired artist with arthritis—that’s one very specific demographic there—Briteside provides just the chill you lack. Relentless optimism guaranteed.

BY Robby Berman



The Harry Potter Universe Is Coming To Life In AR

Niantic, developers of the hit augmented reality game Pokemon Go!, announced on their website’s blog their new AR game will get set in the universe of Harry Potter called Harry Potter: Wizards Unite. In the mobile game, players will learn spells from the Harry Potter universe as they explore the real world, discover legendary creatures, and team up with others with the application to defeat powerful dark wizards. The blog post did not share additional details about if players will have the complete seven years of magical learning, similar to the Harry Potter novels, or if houses of Gryffindor, Slytherin, Ravenclaw, or Hufflepuff, featured at Hogwarts, will affect gameplay.


BY Brian Heater




Amazing Fan Trailer Brings The Star Wars Of Ralph McQuarrie’s Original Concept Art To Life

Ralph McQuarrie’s original concept art for Star Wars still influences the designs and creatures we see in the films, in comics, and on TV today. His legacy in the shaping of the saga’s visual identity is unquestionable. But his work also paints a picture of a Star Wars we never got to see—one this fan film delightfully brings to life.





Amazon Promo Livestreams Battleship Game Using Real Cars And Explosives

Amazon Prime Video and its creative production collaborator Tool of North America launched an eye-catching promo campaign for the second season of the Prime Original series The Grand Tour. Working with video streaming site Twitch, they produced a real-life version of the Battleship game using explosives and cars.


By Emma Hutchings




Pro Skier Aims to Raise $5.5 million for Super Bowl Ad on Climate Change

About half of all Americans don’t believe global warming is caused by human activities, despite the overwhelming consensus by climate scientists who say this is true. Salt Lake City-based pro skier Julian Carr is taking action to change this by attempting to raise $5.5 million by December 22 to fund what will be the first ever Kickstarter-supported Super Bowl ad. An ambassador of Protect Our Winters, Carr hopes to bring important climate change data to the largest audience in the United States.


BY Sierra Davis



Anti-Net Neutrality Video by Ajit Pai is Insulting to Anyone Paying Attention

FCC Chairman Ajit Pai is whipping out the memes in a last-minute effort to stir up support for his much-maligned repeal of net neutrality. Pai stars in a bizarre video released Wednesday, which features the former Verizon lawyer waving fidget spinners and lightsabers as he argues that his plan is totally cool, dude. He claims consumers will still be able stream HBO and use Instagram after net neutrality protections are removed, in a garish diversion from the actual reason everyone’s upset about net neutrality. It could very wel be harder for the next HBO or next Instagram to start up, for one, if net neutrality protections that ensure that all internet content is treated equally are essentially erased.


BY Mike Brown




How Snapchat Is Separating Social From Media

The personalized newsfeed revolutionized the way people share and consume content. But let’s be honest: this came at a huge cost to facts, our minds and the entire media industry.

This is a challenging problem to solve because the obvious benefits that have driven the growth of social media – more friends! more likes! more free content! – are also the things that will undermine it in the long run.


BY Evan Spiegel



For The Next Six Hours You Can Guide A Robot Through A Web Of Miniature Reddit-Themed Escape Rooms

Something weird is about to happen on Reddit. Starting at 10 a.m. PT on Tuesday, an AI-powered robot the size of a computer mouse will star in a live event that’s part reality show, part interactive puzzle and all an homage to the internet’s premier repository of dank memes. The, uh, thing (event? live stream? brand activation?) is known as “Cozmo Lost in Reddit” and it’s a collaboration between consumer robotics company Anki and legendary ad agency Wieden+Kennedy to promote Anki’s popular tiny, mighty consumer robot.


BY Taylor Hatmaker




NBCU Gathering of Ad, Media Elite Raises Questions About Industry’s Future

“We have a problem. I know it; you know it; we all know it.”

That’s how NBCUniversal’s ad sales chief, Linda Yaccarino, opened an event Tuesday morning that she organized for some of the biggest names in the advertising and media businesses to try to tackle the many issues plaguing the industry.

The “State of the Industry Forum” touched on everything from how to better reach consumers to overcoming measurement hurdles across platforms from television to digital.

“We’re committed to making television smarter,” said Ms. Yaccarino. “That means improving the consumer experience, making marketing more effective and most importantly it means weaning ourselves off a single currency metric and become more committed and focused on addressing real business objectives.”


BY Alexandra Bruell



25 Predictions For What Marketing Will Look Like In 2020

Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to–or perhaps influence?–these new developments will also change in ways we can’t fully imagine now. But if anyone can offer a credible forecast for the near-future trends that will change the way brands connect with people, and the way creative companies will work in the next few years, it’s the people who are most influencing the ad and marketing world right now.








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