Category Archives: Campaign Video


The Week In Branded Content (July 13th)

“The Tour is and should remain a very important communication vehicle for the heritage, culture, history and geography of the territories it visits. At the same time we have to use all the resources that offer modernity via social media and data compilation that allows for better understanding the race to attract a younger fan base.
But above all, it must remain a celebration: a celebration in the towns, villages and in the countryside. And when we see the pride with which the residents of the stage cities host the Tour de France, we have no concerns about the presence of spectators at the side of the roads.”

– Christian Prudhomme/ Tour Director / Tour Du France






Dating App Bumble Narrows Down Filmmakers For Female Film Fund

Dating app Bumble is getting closer to making its mark in the content game after narrowing down the shortlist for its female film fund.

The company, which runs the eponymous dating app that only permits women to start a chat with their male matches, launched The Female Force, offering five filmmakers £20,000 (US$27,000) to make a short film, in May.

It has narrowed this down to ten filmmakers with five of them set to be revealed in August, with their films launching in January. The filmmakers are: Alexandra Blue, Christine Hartland, Daisy Stenham, Emma Moffat, Emma Wall, Georgina Yukiko Donovan, Helena Sutcliffe, Karen Turner, Oluwaseun ‘Shey’ Osibowale and Pratyusha Gupta (projects below).

BY Peter White



Everybody In The Place

Part of ‘Second Summer of Love’—a four-part series in collaboration with Frieze—the new film written and directed by Jeremy Deller, explores the social history of the UK between 1985 and 1993 through the lens of acid house and rave music. The film is based on a real-life lecture given to a class of students in London. @AviationGin






Best social media of Wimbledon 2017




Wattpad And Tongal Join Forces To Crowdsource Digital Series For SYFY





What the Flip! The Rolling Volkswagen is Back

“It’s a good thing to turn your mind upside down now and then, like an hour-glass, to let the particles run the other way.” –Christopher Morley
Sometimes the world gets a little boring if you’re right-side up all the time. That’s why YouTuber Milo Luijben has taken it upon himself to flip his world upside down, and he’s chosen a trustworthy contender to do the honors — a Volkswagen Golf.
Milo’s first iteration of his rolling car was created in 2010. After shortening the chassis by cutting it in half, the MiniGolf was eager to flip every time it came to a stop during its first test drive. So, Milo and his team added a roll cage to make the MiniGolf’s dream come true. With that modification, the MiniGolf turned into the RollGolf, which became a viral hit. Unfortunately, in a 2016 workshop fire, the flaming orange RollGolf, along with other projects, was destroyed.





‘Neymar Challenge’ spreading like wildfire on social media

The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix, Warby Parker, Trader Joe’s, Everlane and Gucci are testing IGTV with content ranging from silly one-offs to interviews with influencers.

IGTV, a long-form video section within Instagram as well as its own stand-alone app, is Instagram’s jab at YouTube and comes five years after the launch of Instagram video. It allows any user to set up their own IGTV channel and post video content as long as an hour. While most brands are repurposing content they might otherwise use for Instagram Stories, some companies are creating entirely new content for the channel.


BY Ilyse Liffreing




Ideas that scale: how to create a global TV format

Imagine a single advertising campaign, so powerful that it lasted for over a decade, worked in more than 50 countries, was successful across TV, digital and social media and won multiple awards.

And now imagine that the brand did not need to pay for the campaign because broadcasters around the world funded every cent of it. And the more the campaign travelled, the more money it recouped, making it a highly profitable business.


BY Sam Glynne



What we buy can be used to predict our politics, race or education — sometimes with more than 90 percent accuracy

The cultural divide is real, and it’s huge. Americans live such different lives that what we buy, do or watch can be used to predict our politics, race, income, education and gender — sometimes with more than 90 percent accuracy.

It turns out that people are separated not just by gun ownership, religion and their beliefs on affirmative action — but also by English muffins, flashlights and mustard.


BY Andrew Van Dam




What social reveals about Alexandria Ocasio-Cortez’s viral win

After Alexandria Ocasio-Cortez beat Joseph Crowley in the democratic primary in New York’s 14th District, traditional news outlets were asking, who is she?

Many believed Crowley, the Democratic Caucus Chair, was a shoo-in for the spot. Even after Ocasio-Cortez declared her candidacy, she was overlooked by most traditional news outlets and rarely mentioned by name. So, how did she gain engagement in media and rise to popularity?


BY Rebecca Redelmeier







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