Analysis

The Week In Branded Content (Jan 26th)
Jan 26, 2018

We believe that independent storytellers have the power to challenge and even shift the culture, and that’s really what the Sundance Film Festival is all about. This year’s Festival is full of beautifully told, artful stories that provoke dialogue, build empathy and empower audiences to connect to the universal human experience.” – – Trevor Groth […]

The Week In Branded Content (Jan 15th)
Jan 15, 2018

Human beings don’t want to be controlled by machines. And we are increasingly being controlled by machines. We are addicted to our phones, fed information by algorithms we don’t understand, at risk of losing our jobs to robots. This is likely to be the narrative of the next thirty years.” – – Fred Wilson / […]

The Week In Branded Content (Dec 15th)
Jan 02, 2018

How many unbanked people have we banked? How much censorship-resistant commerce for the common people have we enabled? How many dapps have we created that have substantial usage? Low added value per user for using a blockchain is fine, but then you have to make up for it in volume. How much value is stored […]

The Week In Branded Content (Dec 8th)
Dec 08, 2017

We feel that we have to pull out all the stops at this point. This is not a time to sit back and let any tool available to us go unused. If this stands, and we certainly are going to be challenging it in whatever way we can, but if it stands we could see […]

The Week In Branded Content (Dec 1st)
Dec 06, 2017

“People are running away from ads in droves, how do we stop that? I’m in the business of making shows. We need to find ways to make those interruptions a lot more powerful, a lot more entertaining and a lot more emotional.” – Robert Greenblatt – Head Of Programming / NBC Network   –   […]

This Week In Branded Content (November 24)
Nov 24, 2017

“We spent six years making the movie, but we spent four years of that, if not more, reiterating and refining the story. We started off in a very different place, at the very beginning of our journey. The very first story that we tried to put up was a story that we realized we were […]

This Week In Branded Content (November 16)
Nov 16, 2017

“The system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy. So I am concerned. We have these dark ads that target and manipulate me and then vanish because I can’t bookmark them. This is not democracy – this is putting who gets […]

This Week In Branded Content (November 9)
Nov 09, 2017

“Twitter’s destroyed its USP. The whole point, for me, was how inventive people could be within that concise framework. #Twitter280characters” – J.K. Rowling   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Adidas Launches Smart Shopping App Which Tailors Suggestions Based On Consumers’ Personal Style Adidas has launched its own AI shopping […]

This Week In Branded Content (October 27)
Oct 27, 2017

“I don’t think anyone imagined, six years ago, that a show with dragons in it would be the biggest show in the world. When I was reading the Game of Thronesbooks in college, I couldn’t get anyone else to read them cos they looked so nerdy. It had a puffy sword on the cover, you […]

This Week In Branded Content (October 19)
Oct 19, 2017

“Red Bull is not in the world of music to make money off music, we are entering this with no need to make everything work financially – we can focus on presenting things that are interesting and use that freedom.” – Many Ameri (Red Bull Music Academy)   –   VIDEO OF THE WEEK THIS […]

This Week In Branded Content (October 12)
Oct 12, 2017

“I’m talking about market research firms like Cinemascore, which started in the late ’70s, and online “aggregators” like Rotten Tomatoes, which have absolutely nothing to do with real film criticism. They rate a picture the way you’d rate a horse at the racetrack, a restaurant in a Zagat’s guide, or a household appliance in Consumer […]

This Week In Branded Content (October 6)
Oct 06, 2017

“That’s where the love affair started with Target. We’d have these Easter eggs throughout the store. Whether you chose to participate and buy the designer dress or the Michael Graves toaster, they were there. They made you feel sort of chic because you weren’t just immersed in drudgery. We like to feel like we were […]