Jon Lafayette writes about how the Discovery Channel is reaching a new demographic by targeting advertisements towards women to get them to stay on their channel. They are also incorporating their own brand into commercials. To read more click here.
Brianna Hand writes about how branded content has gained much popularity and recognition, and writers from journalism are starting to make the switch for writing for brands. Instead of writing for newspapers, the writers are simply writing for companies. To read more click here.
Gap has introduced a new campaign for the spring season. They are making short, comedy videos for Instagram showcasing their new clothes and it has become very popular. To read more click here.
Shout! Factory TV may have changed the stakes in the online streaming competition. They have introduced a new, free service for users to stream shows and movies online. To read more click here.
A design Agency had the task of rebranding a candy company, and they took inspiration from the African Jungle. See how they made the connection in the full article, just click here.
Fullscreen, a large multi-channel network on YouTube, is launching a new division to oversee their branded entertainment department. They have hired two of the best branded content providers around. To read the article click here.
The Lego Movie has repeatedly been called one of the best movies of the year- for it’s brand integration and in general. Read about why it is considered as so. Click here.
Big Picture Entertainment, a film marketing agency has launched Rec Room, to make original content for Hollywood. The studio will focus on helping their clients find projects that suit them, and will operate separately from Big Picture Entertainment. To read the article click here.
Two teenage girls created an app to change the stigma of girls having their periods. They wanted to make people laugh and feel more comfortable about it, and it seems to be working quite well. To read the article click here.
Jon Salm writes about the emerging industry of native advertising and how it is very closely connected to both advertising and editorial content. Salm also writes about how important creating good native advertising is in order for the piece to succeed, and what is next in the industry. To read the article click here.
Michelle Castillo writes for AdWeek about how the show The Americans used a social app where people post things anonymously to promote their new season. To see how they did it, click here.
In this article Tom Bannister writes about the launching of Branded.TV and how it will help executives understand the new landscape. To see the article click here.