Discovery Reaching More Women By Advertising For Them
Feb 09, 2015

Jon Lafayette writes about how the Discovery Channel is reaching a new demographic by targeting advertisements towards women to get them to stay on their channel.  They are also incorporating their own brand into commercials.  To read more click here.  

Journalists Are Switching Career Paths To Advertisers
Feb 06, 2015

Brianna Hand writes about how branded content has gained much popularity and recognition, and writers from journalism are starting to make the switch for writing for brands. Instead of writing for newspapers, the writers are simply writing for companies.  To read more click here.

Marketing Land: Gap Launches New Instagram Campaign
Feb 06, 2015

  Gap has introduced a new campaign for the spring season.  They are making short, comedy videos for Instagram showcasing their new clothes and it has become very popular.  To read more click here.

Shout! Factory TV Has A New Free Streaming Service
Feb 05, 2015

Shout! Factory TV may have changed the stakes in the online streaming competition.  They have introduced a new, free service for users to stream shows and movies online. To read more click here.  

Branding A Candy Company
Feb 05, 2015

  A design Agency had the task of rebranding a candy company, and they took inspiration from the African Jungle. See how they made the connection in the full article, just click here.

Fullscreen Launches New Branded Content Division
Feb 04, 2015

Fullscreen, a large multi-channel network on YouTube, is launching a new division to oversee their branded entertainment department. They have hired two of the best branded content providers around. To read the article click here.

The Lego Movie Tops Another List
Feb 03, 2015

The Lego Movie has repeatedly been called one of the best movies of the year- for it’s brand integration and in general. Read about why it is considered as so. Click here.

Big Picture Entertainment Creates New Content Studio
Feb 03, 2015

Big Picture Entertainment, a film marketing agency has launched Rec Room, to make original content for Hollywood. The studio will focus on helping their clients find projects that suit them, and will operate separately from Big Picture Entertainment. To read the article click here.

The World’s Only Tampon Video Game
Feb 03, 2015

Two teenage girls created an app to change the stigma of girls having their periods. They wanted to make people laugh and feel more comfortable about it, and it seems to be working quite well. To read the article click here.

Native Advertising and What’s Next
Jan 30, 2015

Jon Salm writes about the emerging industry of native advertising and how it is very closely connected to both advertising and editorial content.  Salm also writes about how important creating good native advertising is in order for the piece to succeed, and what is next in the industry.  To read the article click here.

The Americans Used Whisper to Create Great Branded Content
Jan 30, 2015

Michelle Castillo writes for AdWeek about how the show The Americans used a social app where people post things anonymously to promote their new season.  To see how they did it, click here.    

Launching Branded.TV
Jan 23, 2015

In this article Tom Bannister writes about the launching of Branded.TV and how it will help executives understand the new landscape. To see the article click here.