Spike Lee is joining Complex as an advisor for their video and branding department. In return Complex will have access to Lee’s companies. To read more click here.
Forbes write about Imagine Dragon’s performance outside, in Las Vegas and how it was the band has partnered with Target, although they are not the first musicians to do so. To read more click here.
Oakley is trying to differentiate themselves from the fashion turned active ware brand of sunglasses. And using athletes from all over the world to do so. To read more click here.
Cadillac is rebranding to reach the younger generations and not be thought of as “their grandparent’s car”. They are launching social media campaigns and videos to try to reach more technology savvy customers. To read more click here.
More and more brands are hopping on the bandwagon with getting celebrities to advertise their products and brands. For example, JC Penney hired John Stamos to surprise their shoppers. To read more click here.
Not Impossible, a media and technology company, helped a farmer say “I love you” to his wife for the first time in a long time. The farmer was diagnosed with ALS and hasn’t been able to speak since 1999. To see the whole story and watch the video click here.
By Tom Bannister Both brands and virtual reality providers are beginning to hook up and execute partnerships. Virtual reality is positioning itself less as pure play entertainment and more as a experiential partner for consumer brands. At first glance there appears to be a lot of potential fit between brands and virtual reality. For example: […]
President Obama partnered up with BuzzFeed to create one of their original videos in order to promote his online healthcare system. It has been viewed over 42 million times. To read more and watch the video click here.
Audi is looking to collaborate with other brands in order to create new content to attract new customers. But they aren’t looking for a quick fix- they know they have to do it right and seamlessly if they want it to be successful. To see more click here.
Jon Lafayette writes about how the Discovery Channel is reaching a new demographic by targeting advertisements towards women to get them to stay on their channel. They are also incorporating their own brand into commercials. To read more click here.
Brianna Hand writes about how branded content has gained much popularity and recognition, and writers from journalism are starting to make the switch for writing for brands. Instead of writing for newspapers, the writers are simply writing for companies. To read more click here.
Gap has introduced a new campaign for the spring season. They are making short, comedy videos for Instagram showcasing their new clothes and it has become very popular. To read more click here.