Ford has started making their car launches more about telling a story than selling a product in an effort to separate from the crowd. To read more click here.
Alice and Felipe Braga have created a web series about Brazil’s most famous soccer star, in an attempt to give celebrities their own voice and to brand themselves. Read the whole article here.
Live events, an advertising stable as old as advertising itself have combined with street theatre and online video to create theatrical set pieces, which play out in public. Perhaps in part inspired by Improv Everywhere or Punk’d the prank is a common method. Although on occasion its been know to backfire, the prank captures everyone¹s attention, whether they were there […]
By Tom Bannister Interesting article in the WSJ last week about branded entertainment’s place with the rise of programmatic. A few days later we say the announcement of YouTube’s new branded entertainment rules preventing branded overlays and branded title cards. These two items do seem related as overlays and title cards are just about the only […]
Mazda is working on a documentary with Mission Motorsport about their charity and the event Mazda sponsored. To see what they did, click here.
Brand Channel talks with Heineken’s brand director about their attempt to make soccer more popular in the US. To read more click here.
Spike Lee is joining Complex as an advisor for their video and branding department. In return Complex will have access to Lee’s companies. To read more click here.
Forbes write about Imagine Dragon’s performance outside, in Las Vegas and how it was the band has partnered with Target, although they are not the first musicians to do so. To read more click here.
Oakley is trying to differentiate themselves from the fashion turned active ware brand of sunglasses. And using athletes from all over the world to do so. To read more click here.
Cadillac is rebranding to reach the younger generations and not be thought of as “their grandparent’s car”. They are launching social media campaigns and videos to try to reach more technology savvy customers. To read more click here.
More and more brands are hopping on the bandwagon with getting celebrities to advertise their products and brands. For example, JC Penney hired John Stamos to surprise their shoppers. To read more click here.
Not Impossible, a media and technology company, helped a farmer say “I love you” to his wife for the first time in a long time. The farmer was diagnosed with ALS and hasn’t been able to speak since 1999. To see the whole story and watch the video click here.