Analysis

Branding A Candy Company
Feb 05, 2015

  A design Agency had the task of rebranding a candy company, and they took inspiration from the African Jungle. See how they made the connection in the full article, just click here.

Fullscreen Launches New Branded Content Division
Feb 04, 2015

Fullscreen, a large multi-channel network on YouTube, is launching a new division to oversee their branded entertainment department. They have hired two of the best branded content providers around. To read the article click here.

The Lego Movie Tops Another List
Feb 03, 2015

The Lego Movie has repeatedly been called one of the best movies of the year- for it’s brand integration and in general. Read about why it is considered as so. Click here.

Big Picture Entertainment Creates New Content Studio
Feb 03, 2015

Big Picture Entertainment, a film marketing agency has launched Rec Room, to make original content for Hollywood. The studio will focus on helping their clients find projects that suit them, and will operate separately from Big Picture Entertainment. To read the article click here.

The World’s Only Tampon Video Game
Feb 03, 2015

Two teenage girls created an app to change the stigma of girls having their periods. They wanted to make people laugh and feel more comfortable about it, and it seems to be working quite well. To read the article click here.

Native Advertising and What’s Next
Jan 30, 2015

Jon Salm writes about the emerging industry of native advertising and how it is very closely connected to both advertising and editorial content.  Salm also writes about how important creating good native advertising is in order for the piece to succeed, and what is next in the industry.  To read the article click here.

The Americans Used Whisper to Create Great Branded Content
Jan 30, 2015

Michelle Castillo writes for AdWeek about how the show The Americans used a social app where people post things anonymously to promote their new season.  To see how they did it, click here.    

Launching Branded.TV
Jan 23, 2015

In this article Tom Bannister writes about the launching of Branded.TV and how it will help executives understand the new landscape. To see the article click here.