Google Helps Other Brands Become Better Content Creators
Mar 16, 2015

Nathalie Tadena writes about how Google is debuting it’s behind the scenes of the Clean & Clear series- “See the Real Me” campaign, to show other brands how to become good content creators.  To read the article click here.

Branded Content Take-Over
Mar 12, 2015

More brands are adding branded content divisions in their companies, and in this article AdWeek talks to Peter Minnium about who will be the best at making ads now, advertisers or brands? To read the article click here.

Marketing: Holden Cruze is the stage for a new in-car dating series
Mar 05, 2015

Michelle Herbison writes for Marketing Mag about Holden Cruze’s new digital series, a mini dating format starring in the style of The Bachelor.  Click here to read more.

[] Is Power Rangers Fan Film the Best Branded Entertainment of 2015 so far?
Mar 04, 2015

By Tom Bannister “Internet changes things,” Kahn writes. “New world, new rules.” Kahn recently directed the un-approved Power Rangers fan film. Closely guarded by one of the most voracious of producers, The Power Rangers is among Hollywood’s most valuable brands. Made and released without copyright holder permission, the film was taken down by YouTube and Vimeo, […]

Clorox Works With The Huffington Post To Promote Mom Bloggers
Mar 04, 2015

Karl Greenberg reports on Clorox and how they are working with the Huffington Post to get real bloggers’ stories to more readers, and Clorox’s name alongside them. To read more click here.  

Tube filter: YouTube Star Rosanna Pansino Teams With Cake Company For Branded Tutorials
Mar 02, 2015

Rosanna Pansino partners up with Wilton Enterprises, who makes baking supplies to create tutorials on YouTube with some famous assistants in the kitchen, like Neil deGrasse Tyson. To read the article click here.

The Drum: Ford Is Changing The Way They Advertise
Mar 02, 2015

Ford has started making their car launches more about telling a story than selling a product in an effort to separate from the crowd. To read more click here.

Alice & Felipe Braga Discuss Their New Project ‘Neymar Jr…,’
Feb 27, 2015

Alice and Felipe Braga have created a web series about Brazil’s most famous soccer star, in an attempt to give celebrities their own voice and to brand themselves. Read the whole article here.

[] Top Ten Best Branded Content Pranks
Feb 26, 2015

Live events, an advertising stable as old as advertising itself have combined with street theatre and online video to create theatrical set pieces, which play out in public. Perhaps in part inspired by Improv Everywhere or Punk’d the prank is a common method. Although on occasion its been know to backfire, the prank captures everyone¹s attention, whether they were there […]

Branded Entertainment in a Time of Programmatic
Feb 26, 2015

By Tom Bannister Interesting article in the WSJ last week about branded entertainment’s place with the rise of programmatic. A few days later we say the announcement of YouTube’s new branded entertainment rules preventing branded overlays and branded title cards. These two items do seem related as overlays and title cards are just about the only […]

Mazda Works with Mission Motorsport to Create a Documentary on Their Work
Feb 25, 2015

Mazda is working on a documentary with Mission Motorsport about their charity and the event Mazda sponsored.  To see what they did, click here.

Brand Channel: Quinn Kilbury on Soccer in the US
Feb 24, 2015

Brand Channel talks with Heineken’s brand director about their attempt to make soccer more popular in the US. To read more click here.