Analysis

Brand Channel: Oakley Highlights Athletes’
Feb 16, 2015

  Oakley is trying to differentiate themselves from the fashion turned active ware brand of sunglasses. And using athletes from all over the world to do so.  To read more click here.

BrandChannel: Cadillac Reveals New Campaign
Feb 16, 2015

Cadillac is rebranding to reach the younger generations and not be thought of as “their grandparent’s car”.  They are launching social media campaigns and videos to try to reach more technology savvy customers.  To read more click here.

Marketers Are Looking for Celebrities for Branded Content
Feb 16, 2015

  More and more brands are hopping on the bandwagon with getting celebrities to advertise their products and brands.  For example, JC Penney hired John Stamos to surprise their shoppers.  To read more click here.

Branded Content Helps Farmer Speak for First Time in Years
Feb 13, 2015

Not Impossible, a media and technology company, helped a farmer say “I love you” to his wife for the first time in a long time.  The farmer was diagnosed with ALS and hasn’t been able to speak since 1999. To see the whole story and watch the video click here.

Virtual Reality and Branded Entertainment
Feb 13, 2015

By Tom Bannister Both brands and virtual reality providers are beginning to hook up and execute partnerships. Virtual reality is positioning itself less as pure play entertainment and more as a experiential partner for consumer brands. At first glance there appears to be a lot of potential fit between brands and virtual reality. For example: […]

AdWeek: Obama’s BuzzFeed Video
Feb 12, 2015

  President Obama partnered up with BuzzFeed to create one of their original videos in order to promote his online healthcare system. It has been viewed over 42 million times. To read more and watch the video click here.

Audi UK Looks for Brands to Collaborate With
Feb 09, 2015

Audi is looking to collaborate with other brands in order to create new content to attract new customers.  But they aren’t looking for a quick fix- they know they have to do it right and seamlessly if they want it to be successful. To see more click here.  

Discovery Reaching More Women By Advertising For Them
Feb 09, 2015

Jon Lafayette writes about how the Discovery Channel is reaching a new demographic by targeting advertisements towards women to get them to stay on their channel.  They are also incorporating their own brand into commercials.  To read more click here.  

Journalists Are Switching Career Paths To Advertisers
Feb 06, 2015

Brianna Hand writes about how branded content has gained much popularity and recognition, and writers from journalism are starting to make the switch for writing for brands. Instead of writing for newspapers, the writers are simply writing for companies.  To read more click here.

Marketing Land: Gap Launches New Instagram Campaign
Feb 06, 2015

  Gap has introduced a new campaign for the spring season.  They are making short, comedy videos for Instagram showcasing their new clothes and it has become very popular.  To read more click here.

Shout! Factory TV Has A New Free Streaming Service
Feb 05, 2015

Shout! Factory TV may have changed the stakes in the online streaming competition.  They have introduced a new, free service for users to stream shows and movies online. To read more click here.  

Branding A Candy Company
Feb 05, 2015

  A design Agency had the task of rebranding a candy company, and they took inspiration from the African Jungle. See how they made the connection in the full article, just click here.