Nathalie Tadena writes about how Google is debuting it’s behind the scenes of the Clean & Clear series- “See the Real Me” campaign, to show other brands how to become good content creators. To read the article click here.
More brands are adding branded content divisions in their companies, and in this article AdWeek talks to Peter Minnium about who will be the best at making ads now, advertisers or brands? To read the article click here.
Michelle Herbison writes for Marketing Mag about Holden Cruze’s new digital series, a mini dating format starring in the style of The Bachelor. Click here to read more.
By Tom Bannister “Internet changes things,” Kahn writes. “New world, new rules.” Kahn recently directed the un-approved Power Rangers fan film. Closely guarded by one of the most voracious of producers, The Power Rangers is among Hollywood’s most valuable brands. Made and released without copyright holder permission, the film was taken down by YouTube and Vimeo, […]
Karl Greenberg reports on Clorox and how they are working with the Huffington Post to get real bloggers’ stories to more readers, and Clorox’s name alongside them. To read more click here.
Rosanna Pansino partners up with Wilton Enterprises, who makes baking supplies to create tutorials on YouTube with some famous assistants in the kitchen, like Neil deGrasse Tyson. To read the article click here.
Ford has started making their car launches more about telling a story than selling a product in an effort to separate from the crowd. To read more click here.
Alice and Felipe Braga have created a web series about Brazil’s most famous soccer star, in an attempt to give celebrities their own voice and to brand themselves. Read the whole article here.
Live events, an advertising stable as old as advertising itself have combined with street theatre and online video to create theatrical set pieces, which play out in public. Perhaps in part inspired by Improv Everywhere or Punk’d the prank is a common method. Although on occasion its been know to backfire, the prank captures everyone¹s attention, whether they were there […]
By Tom Bannister Interesting article in the WSJ last week about branded entertainment’s place with the rise of programmatic. A few days later we say the announcement of YouTube’s new branded entertainment rules preventing branded overlays and branded title cards. These two items do seem related as overlays and title cards are just about the only […]
Mazda is working on a documentary with Mission Motorsport about their charity and the event Mazda sponsored. To see what they did, click here.
Brand Channel talks with Heineken’s brand director about their attempt to make soccer more popular in the US. To read more click here.