Analysis

This Week In Branded Content (September 22)
Sep 25, 2017

“What would anybody do? How would anybody fight the gang label? Obviously, the FBI don’t care.They’re not gonna cave in as they see it. All we can do is hopefully reach the people of the country. How are we gonna legally, peacefully, reach these people? The way it’s always been, is you do a March […]

This Week In Branded Content (September 15)
Sep 15, 2017

“This girl, from show business, Kim Kardashian. Let’s imagine that one day she says, ‘My supporters — do this.’ This will be a signal that will be accepted by millions and millions of people. And she’s got no intelligence, no interior ministry, no defense ministry, no K.G.B. This, is the new reality: the global proliferation […]

This Week In Branded Content (September 8)
Sep 08, 2017

“If it could become as successful as the boxing match between Floyd Mayweather and Conor McGregor, then everyone would win.” – Rebecca Minkoff / Designer (on NY Fashion Week)   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Burger King Has Created Its Own Cryptocurrency Called WhopperCoin Burger King is launching a […]

This Week In Branded Content (September 1)
Sep 01, 2017

“There’s always a huge struggle. It’s been going on for decades and decades between brands and retailers. I mean, to some extent retailers are trying to increase their own brands, that’s why they have private labels. When you get particularly strong retailers – A Walmart, a Costco, and now an Amazon – and they keep […]

This Week In Branded Content (August 25)
Aug 25, 2017

“To me, fashion is about elevation, making dreams happen. It has nothing to do with the quotidian, the everyday, the natural. With craftsmanship, with silhouette, with the space where you do a fashion show, with the afterparty—it’s all about a bubble that you build to make people dream and be happy for a moment. A […]

This Week In Branded Content (August 18)
Aug 18, 2017

“So Blockchains are open yet highly secure systems that carry records of all transactions along them from end to end. This sounds like the panacea for a number of markets, not least our overly complex, at best fraught and at worst downright corrupt, online advertising ecology.” – Bob Wooton/ISBA   –   VIDEO OF THE […]

This Week In Branded Content (August 11)
Aug 11, 2017

“VR is in this stage where progress is going to be really fast. Artistic mediums go through phases where progress happens really rapidly, and then other moments where it slows down. VR is in that moment where its progress is going to be exponential.” – Doug Limon / Film Director   –   VIDEO OF […]

This Week In Branded Content (August 4)
Aug 04, 2017

“We all live in a city called the attention economy. Trump is our first ’Attention President’" – Tristan Harris / CEO of Time Well Spent   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Bud Highlights Immigrants' Contribution To America In Branded Content Film Following on from this year's Super Bowl ad, […]

This Week In Branded Content (July 28)
Jul 28, 2017

“We’re going to recreate Russian courtrooms, a real Russian labor colony, solitary confinement cells, priests who shout about banning abortions and many more absurd, but real-life things that exist in Russia today. We’ll take you on a journey from the cathedral altar deep into the vaults of the Kremlin itself. Hopefully, this is a journey […]

This Week In Branded Content (July 21)
Jul 21, 2017

“The idea was that you don’t depart from a very human scale of storytelling. You don’t cut away to generals in rooms with maps kind of, you know, talking about the politics or the history or whatever. You just stick with what people at the time would have seen and experienced.” – Christopher Nolan   […]

This Week In Branded Content (July 14)
Jul 14, 2017

“I’m coming up with a line of suits. Not just suits, jeans, clothes, the whole lot. Its going to be in retail stores and we are going to build an online shopping site to rival Net-A-Porter. Net-A-Porter’s a big business! And I get to design clothes. I love fashion. Fashion is very similar to fighting. […]

This Week In Branded Content (July 7)
Jul 07, 2017

“Everything hip-hop touches is transformed by the encounter, especially things like language and brands, which leave themselves open to constant redefinition…. Cristal means one thing; but hip-hop gave its definition some new entries.” – Jay-Z   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING New Volvo Trucks Stunt Involves World Record Setting 3-Year-Old […]