Analysis

The Week In Branded Content (May 11th)
May 11, 2018

“All digital goods that have been sold in the history of digital goods were locked within the server of one specific individual,” Lee told Business Insider. “It was a one-way street: You could buy something, but the developer could take it away, and you couldn’t resell or trade it. There’s going to be a shift […]

The Week In Branded Content (April 27th)
Apr 27, 2018

“People always ask us whether we take risks on purpose. But to us, we don’t really take risks – we just keep trying new things. The thinking that guides us is: what can we do to pleasantly surprise players? It’s not that we’re consciously trying to innovate; we’re trying to find ways to make people […]

The Week In Branded Content (April 13)
Apr 13, 2018

“There is a new dimension long-term in the purchase decision –the ethical value. Electrification is part of it, and electrification isn’t going away.” – – Bentley Motors / CEO Adrian Hallmark   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   #likewhatyouhate Vice’s campaign to burst peoples’ filter bubbles BY Vice.com READ MORE […]

The Week In Branded Content (30th March)
Mar 30, 2018

“How families are still struggling and what they do about it. There’s an arc in this season, and it’s the closest I’ve been to doing what I want to do. It’s about everything in our country. It’s about opioids and health care. How we deal with whole new issues that we didn’t even have before, […]

The Week In Branded Content (March 23rd)
Mar 23, 2018

I think what Cambridge Analytica has tried to sell is magic. It made claims that this data is incredibly accurate and it tells you everything there is to tell about you. But the reality is it’s not that. If you look at the data carefully those claims quickly fall apart. ” – – Dr. Aleksandr […]

The Week In Branded Content (16th March)
Mar 16, 2018

Fifteen years ago, when we were coming here to Austin to talk about the internet, it was this magical place that was different from the rest of the world. It was a subset and everyone was cool. There were some spammers, but that was kind of it. And now it just reflects the world. When […]

The Week In Branded Content (March 9th)
Mar 09, 2018

We’ve been stuffing content with ads for way too long, and across the landscape, you can see the negative impact it’s had. For too long, everyone has been leaning into what has worked in the past, but that’s not what is going to work moving forward. The bottom falls out quickly if you don’t meet […]

The Week In Branded Content (March 2nd)
Mar 02, 2018

I was not hippie or haute couture; it was something very different. It was also the start of ready-to-wear. There were no real brands doing that. I started fashion shows for ready-to-wear because I didn’t understand why there weren’t any. The syndicate of the haute couture didn’t recognize this so I started to organize shows […]

The Week In Branded Content (Feb 23rd)
Feb 23, 2018

Any disciple in which people are judged by the peers and not people who use the products is going to rot. These fields start to diverge into some kind of cyber argument rather than reality” – – Nassim Taleb   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Juventus and All Blacks […]

The Week In Branded Content (Feb 16th)
Feb 16, 2018

Who ever knew there was going to be a real Margaritaville? I didn’t write the song ever thinking it was gonna be a place you would live.” – Jimmy Buffet   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Virgin Atlantic Draw A 200 Mile Love Heart Over UK Skies For Valentines […]

The Week In Branded Content (9th Feb)
Feb 09, 2018

We want a new space race” – Elon Musk   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Director Taika Waititi Offers a Hilarious Introduction to Thor: Ragnarok Thor: Ragnarok is already, unapologetically, a Taika Waititi movie. It’s off-the-wall, hilarious, bright, and wonderful. There couldn’t possibly be a way to make it […]

The Week In Branded Content (2nd Feb)
Feb 02, 2018

The people who are most stuck in the world are those who see hegemonic positions now and don’t believe that now can be disrupted — despite the fact that what exists now only exists because everything’s been disrupted. At the beginning of my career, the hegemonic position was held by ITV and the big commercial […]