Analysis

The Week In Branded Content (March 2nd)
Mar 02, 2018

I was not hippie or haute couture; it was something very different. It was also the start of ready-to-wear. There were no real brands doing that. I started fashion shows for ready-to-wear because I didn’t understand why there weren’t any. The syndicate of the haute couture didn’t recognize this so I started to organize shows […]

The Week In Branded Content (Feb 23rd)
Feb 23, 2018

Any disciple in which people are judged by the peers and not people who use the products is going to rot. These fields start to diverge into some kind of cyber argument rather than reality” – – Nassim Taleb   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Juventus and All Blacks […]

The Week In Branded Content (Feb 16th)
Feb 16, 2018

Who ever knew there was going to be a real Margaritaville? I didn’t write the song ever thinking it was gonna be a place you would live.” – Jimmy Buffet   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Virgin Atlantic Draw A 200 Mile Love Heart Over UK Skies For Valentines […]

The Week In Branded Content (9th Feb)
Feb 09, 2018

We want a new space race” – Elon Musk   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Director Taika Waititi Offers a Hilarious Introduction to Thor: Ragnarok Thor: Ragnarok is already, unapologetically, a Taika Waititi movie. It’s off-the-wall, hilarious, bright, and wonderful. There couldn’t possibly be a way to make it […]

The Week In Branded Content (2nd Feb)
Feb 02, 2018

The people who are most stuck in the world are those who see hegemonic positions now and don’t believe that now can be disrupted — despite the fact that what exists now only exists because everything’s been disrupted. At the beginning of my career, the hegemonic position was held by ITV and the big commercial […]

The Week In Branded Content (Jan 26th)
Jan 26, 2018

We believe that independent storytellers have the power to challenge and even shift the culture, and that’s really what the Sundance Film Festival is all about. This year’s Festival is full of beautifully told, artful stories that provoke dialogue, build empathy and empower audiences to connect to the universal human experience.” – – Trevor Groth […]

The Week In Branded Content (Jan 15th)
Jan 15, 2018

Human beings don’t want to be controlled by machines. And we are increasingly being controlled by machines. We are addicted to our phones, fed information by algorithms we don’t understand, at risk of losing our jobs to robots. This is likely to be the narrative of the next thirty years.” – – Fred Wilson / […]

The Week In Branded Content (Dec 15th)
Jan 02, 2018

How many unbanked people have we banked? How much censorship-resistant commerce for the common people have we enabled? How many dapps have we created that have substantial usage? Low added value per user for using a blockchain is fine, but then you have to make up for it in volume. How much value is stored […]

The Week In Branded Content (Dec 8th)
Dec 08, 2017

We feel that we have to pull out all the stops at this point. This is not a time to sit back and let any tool available to us go unused. If this stands, and we certainly are going to be challenging it in whatever way we can, but if it stands we could see […]

The Week In Branded Content (Dec 1st)
Dec 06, 2017

“People are running away from ads in droves, how do we stop that? I’m in the business of making shows. We need to find ways to make those interruptions a lot more powerful, a lot more entertaining and a lot more emotional.” – Robert Greenblatt – Head Of Programming / NBC Network   –   […]

This Week In Branded Content (November 24)
Nov 24, 2017

“We spent six years making the movie, but we spent four years of that, if not more, reiterating and refining the story. We started off in a very different place, at the very beginning of our journey. The very first story that we tried to put up was a story that we realized we were […]

This Week In Branded Content (November 16)
Nov 16, 2017

“The system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy. So I am concerned. We have these dark ads that target and manipulate me and then vanish because I can’t bookmark them. This is not democracy – this is putting who gets […]