Original

Oct 19, 2018

“I try to look at what’s happening in the world rather than what’s happening in the football world. Football doesn’t exist in a vacuum even if it thinks it does. The world has changed dramatically in the last few years and people like Donald Trump, Kanye West, Liam Gallagher and Wendy’s have all ripped up […]

The Week In Branded Content (September 21st)
Sep 21, 2018

“We launched with a pretty mediocre product, we quickly realized there was a need for a better-for-you deodorant and customers were willing to pay a higher price for it, but we also realized we didn’t have that product, so the first year of business was just us trying to figure out how to make a […]

The Week In Branded Content (September 14th)
Sep 17, 2018

“A lot of Democrats, for years, have been supporting and voting for candidates who didn’t always say exactly what they believed, didn’t always show their authentic, true selves. To look around, not just at Trump, but at who’s been winning elections, a lot of us have started to think: ‘Why don’t we say what we […]

The Week In Branded Content (September 7th)
Sep 07, 2018

“As president and CEO of a values-driven company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously. We can’t take on every issue. But as business leaders […]

The Week In Branded Content (July 27th)
Jul 27, 2018

“Everybody just wants to be an influencer now. Nobody wants to get a job. Everybody’s just like, ‘Wait. I could go out and like hold those like hair enhancement gummies’ or ‘I can go out and like hold a product, and I can make money. I just think people need to learn how to actually […]

The Week In Branded Content (20th July)
Jul 20, 2018

“Given that Instagram wasn’t even launched a decade ago and today counts more than 800 million active monthly users, I have no doubt that [what’s ahead for] the ad industry will look absolutely nothing like it does today,” – Jennifer Breithaupt / Global Consumer CMO / Citi   –   VIDEO OF THE WEEK THIS […]

The Week In Branded Content (July 13th)
Jul 13, 2018

“The Tour is and should remain a very important communication vehicle for the heritage, culture, history and geography of the territories it visits. At the same time we have to use all the resources that offer modernity via social media and data compilation that allows for better understanding the race to attract a younger fan […]

The Week In Branded Content (June 15th)
Jun 15, 2018

“I think we are in an absolute war for who owns the customer, it’s a long-term war, and ‘long term’ in digital space might be a few years. I think less about Airbnb than I do about Google and Facebook and all these other digital empires who own all of us. What Amazon is doing […]

The Week In Branded Content (June 8th)
Jun 11, 2018

““The principal is not to force people to work exclusively together on projects that are ad-funded programming, because I don’t think we’ve arrived at a good model for branded content, most of it is pretty bland. But if you took the very top people in the ad world, and put them in a room with […]

The Week In Branded Content (June 1st)
Jun 01, 2018

“It’s a sea change. I didn’t understand how many people were going to watch the show. Even though our show doesn’t really even promote Momofuku, we’re just busier than ever before because of it. Part of that is we’re not promoting the restaurant, we’re trying to promote our ideals. And I think to the younger […]

The Week In Branded Content (May 25th)
May 25, 2018

“Moving creatives in-house is not a sustainable model over time. There’s never been a bigger need for creativity than now, and therefore, creatives are safe. Agencies have to reinvent themselves and have to go back to their roots. They have to provide strong creative products and not those value-added services that clients are becoming better […]

The Week In Branded Content (May 18th)
May 18, 2018

“You start from a white sheet of paper and you have to create value and build something out of nothing. After meeting Sam Altman, who runs Y Combinator, the world’s preeminent startup accelerator, we felt that we could apply their operating principles to content creation.” – Brian Grazer / Imagine Films   –   VIDEO […]