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The Week In Branded Content (July 27th)
Jul 27, 2018

“Everybody just wants to be an influencer now. Nobody wants to get a job. Everybody’s just like, ‘Wait. I could go out and like hold those like hair enhancement gummies’ or ‘I can go out and like hold a product, and I can make money. I just think people need to learn how to actually […]

The Week In Branded Content (20th July)
Jul 20, 2018

“Given that Instagram wasn’t even launched a decade ago and today counts more than 800 million active monthly users, I have no doubt that [what’s ahead for] the ad industry will look absolutely nothing like it does today,” – Jennifer Breithaupt / Global Consumer CMO / Citi   –   VIDEO OF THE WEEK THIS […]

The Week In Branded Content (July 13th)
Jul 13, 2018

“The Tour is and should remain a very important communication vehicle for the heritage, culture, history and geography of the territories it visits. At the same time we have to use all the resources that offer modernity via social media and data compilation that allows for better understanding the race to attract a younger fan […]

The Week In Branded Content (June 15th)
Jun 15, 2018

“I think we are in an absolute war for who owns the customer, it’s a long-term war, and ‘long term’ in digital space might be a few years. I think less about Airbnb than I do about Google and Facebook and all these other digital empires who own all of us. What Amazon is doing […]

The Week In Branded Content (June 8th)
Jun 11, 2018

““The principal is not to force people to work exclusively together on projects that are ad-funded programming, because I don’t think we’ve arrived at a good model for branded content, most of it is pretty bland. But if you took the very top people in the ad world, and put them in a room with […]

The Week In Branded Content (June 1st)
Jun 01, 2018

“It’s a sea change. I didn’t understand how many people were going to watch the show. Even though our show doesn’t really even promote Momofuku, we’re just busier than ever before because of it. Part of that is we’re not promoting the restaurant, we’re trying to promote our ideals. And I think to the younger […]

The Week In Branded Content (May 25th)
May 25, 2018

“Moving creatives in-house is not a sustainable model over time. There’s never been a bigger need for creativity than now, and therefore, creatives are safe. Agencies have to reinvent themselves and have to go back to their roots. They have to provide strong creative products and not those value-added services that clients are becoming better […]

The Week In Branded Content (May 18th)
May 18, 2018

“You start from a white sheet of paper and you have to create value and build something out of nothing. After meeting Sam Altman, who runs Y Combinator, the world’s preeminent startup accelerator, we felt that we could apply their operating principles to content creation.” – Brian Grazer / Imagine Films   –   VIDEO […]

The Week In Branded Content (May 11th)
May 11, 2018

“All digital goods that have been sold in the history of digital goods were locked within the server of one specific individual,” Lee told Business Insider. “It was a one-way street: You could buy something, but the developer could take it away, and you couldn’t resell or trade it. There’s going to be a shift […]

The Week In Branded Content (April 27th)
Apr 27, 2018

“People always ask us whether we take risks on purpose. But to us, we don’t really take risks – we just keep trying new things. The thinking that guides us is: what can we do to pleasantly surprise players? It’s not that we’re consciously trying to innovate; we’re trying to find ways to make people […]

The Week In Branded Content (April 13)
Apr 13, 2018

“There is a new dimension long-term in the purchase decision –the ethical value. Electrification is part of it, and electrification isn’t going away.” – – Bentley Motors / CEO Adrian Hallmark   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   #likewhatyouhate Vice’s campaign to burst peoples’ filter bubbles BY Vice.com READ MORE […]

The Week In Branded Content (30th March)
Mar 30, 2018

“How families are still struggling and what they do about it. There’s an arc in this season, and it’s the closest I’ve been to doing what I want to do. It’s about everything in our country. It’s about opioids and health care. How we deal with whole new issues that we didn’t even have before, […]