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The Week In Branded Content (June 15th)
Jun 15, 2018

“I think we are in an absolute war for who owns the customer, it’s a long-term war, and ‘long term’ in digital space might be a few years. I think less about Airbnb than I do about Google and Facebook and all these other digital empires who own all of us. What Amazon is doing […]

The Week In Branded Content (June 8th)
Jun 11, 2018

““The principal is not to force people to work exclusively together on projects that are ad-funded programming, because I don’t think we’ve arrived at a good model for branded content, most of it is pretty bland. But if you took the very top people in the ad world, and put them in a room with […]

The Week In Branded Content (June 1st)
Jun 01, 2018

“It’s a sea change. I didn’t understand how many people were going to watch the show. Even though our show doesn’t really even promote Momofuku, we’re just busier than ever before because of it. Part of that is we’re not promoting the restaurant, we’re trying to promote our ideals. And I think to the younger […]

The Week In Branded Content (May 25th)
May 25, 2018

“Moving creatives in-house is not a sustainable model over time. There’s never been a bigger need for creativity than now, and therefore, creatives are safe. Agencies have to reinvent themselves and have to go back to their roots. They have to provide strong creative products and not those value-added services that clients are becoming better […]

The Week In Branded Content (May 18th)
May 18, 2018

“You start from a white sheet of paper and you have to create value and build something out of nothing. After meeting Sam Altman, who runs Y Combinator, the world’s preeminent startup accelerator, we felt that we could apply their operating principles to content creation.” – Brian Grazer / Imagine Films   –   VIDEO […]

The Week In Branded Content (May 11th)
May 11, 2018

“All digital goods that have been sold in the history of digital goods were locked within the server of one specific individual,” Lee told Business Insider. “It was a one-way street: You could buy something, but the developer could take it away, and you couldn’t resell or trade it. There’s going to be a shift […]

The Week In Branded Content (April 27th)
Apr 27, 2018

“People always ask us whether we take risks on purpose. But to us, we don’t really take risks – we just keep trying new things. The thinking that guides us is: what can we do to pleasantly surprise players? It’s not that we’re consciously trying to innovate; we’re trying to find ways to make people […]

The Week In Branded Content (April 13)
Apr 13, 2018

“There is a new dimension long-term in the purchase decision –the ethical value. Electrification is part of it, and electrification isn’t going away.” – – Bentley Motors / CEO Adrian Hallmark   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   #likewhatyouhate Vice’s campaign to burst peoples’ filter bubbles BY Vice.com READ MORE […]

The Week In Branded Content (30th March)
Mar 30, 2018

“How families are still struggling and what they do about it. There’s an arc in this season, and it’s the closest I’ve been to doing what I want to do. It’s about everything in our country. It’s about opioids and health care. How we deal with whole new issues that we didn’t even have before, […]

The Week In Branded Content (March 23rd)
Mar 23, 2018

I think what Cambridge Analytica has tried to sell is magic. It made claims that this data is incredibly accurate and it tells you everything there is to tell about you. But the reality is it’s not that. If you look at the data carefully those claims quickly fall apart. ” – – Dr. Aleksandr […]

The Week In Branded Content (16th March)
Mar 16, 2018

Fifteen years ago, when we were coming here to Austin to talk about the internet, it was this magical place that was different from the rest of the world. It was a subset and everyone was cool. There were some spammers, but that was kind of it. And now it just reflects the world. When […]

The Week In Branded Content (March 9th)
Mar 09, 2018

We’ve been stuffing content with ads for way too long, and across the landscape, you can see the negative impact it’s had. For too long, everyone has been leaning into what has worked in the past, but that’s not what is going to work moving forward. The bottom falls out quickly if you don’t meet […]