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The Week In Branded Content (7th Dec)
Dec 07, 2018

“The language used around video advertising needs to get more advanced. Customers have never massively enjoyed advertising but they’ve always understood that there’s a value exchange somewhere along the line. The dynamic is changing around the amount of content you get versus the amount of advertising you receive, which is where we need to find […]

The Week In Branded Content (Nov 23rd)
Nov 26, 2018

“The magic of storytelling will always come to life in the human creative process, and using Watson to identify the common attributes for truly award-winning creative work is an example of how man and machine will collaborate in the A.I. era” – Reece Medway / media and entertainment specialist for IBM Watson   –   […]

The Week In Branded Content (16th Nov)
Nov 16, 2018

“All 8.6 million New York City residents not employed by Amazon or an Amazon subsidiary are prohibited from using MTA trains, effective immediately, if you enter a subway station and cannot prove you work for Jeff Bezos, you will be arrested. If you insist on getting around New York, you can take the bus so […]

The Week In Branded Content (Oct 19th)
Oct 19, 2018

“I try to look at what’s happening in the world rather than what’s happening in the football world. Football doesn’t exist in a vacuum even if it thinks it does. The world has changed dramatically in the last few years and people like Donald Trump, Kanye West, Liam Gallagher and Wendy’s have all ripped up […]

The Week In Branded Content (September 21st)
Sep 21, 2018

“We launched with a pretty mediocre product, we quickly realized there was a need for a better-for-you deodorant and customers were willing to pay a higher price for it, but we also realized we didn’t have that product, so the first year of business was just us trying to figure out how to make a […]

The Week In Branded Content (September 14th)
Sep 17, 2018

“A lot of Democrats, for years, have been supporting and voting for candidates who didn’t always say exactly what they believed, didn’t always show their authentic, true selves. To look around, not just at Trump, but at who’s been winning elections, a lot of us have started to think: ‘Why don’t we say what we […]

The Week In Branded Content (September 7th)
Sep 07, 2018

“As president and CEO of a values-driven company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously. We can’t take on every issue. But as business leaders […]

The Week In Branded Content (July 27th)
Jul 27, 2018

“Everybody just wants to be an influencer now. Nobody wants to get a job. Everybody’s just like, ‘Wait. I could go out and like hold those like hair enhancement gummies’ or ‘I can go out and like hold a product, and I can make money. I just think people need to learn how to actually […]

The Week In Branded Content (20th July)
Jul 20, 2018

“Given that Instagram wasn’t even launched a decade ago and today counts more than 800 million active monthly users, I have no doubt that [what’s ahead for] the ad industry will look absolutely nothing like it does today,” – Jennifer Breithaupt / Global Consumer CMO / Citi   –   VIDEO OF THE WEEK THIS […]

The Week In Branded Content (July 13th)
Jul 13, 2018

“The Tour is and should remain a very important communication vehicle for the heritage, culture, history and geography of the territories it visits. At the same time we have to use all the resources that offer modernity via social media and data compilation that allows for better understanding the race to attract a younger fan […]

The Week In Branded Content (June 15th)
Jun 15, 2018

“I think we are in an absolute war for who owns the customer, it’s a long-term war, and ‘long term’ in digital space might be a few years. I think less about Airbnb than I do about Google and Facebook and all these other digital empires who own all of us. What Amazon is doing […]

The Week In Branded Content (June 8th)
Jun 11, 2018

““The principal is not to force people to work exclusively together on projects that are ad-funded programming, because I don’t think we’ve arrived at a good model for branded content, most of it is pretty bland. But if you took the very top people in the ad world, and put them in a room with […]