Analysis

This Week In Branded Content (October 12)
Oct 16, 2017

“I’m talking about market research firms like Cinemascore, which started in the late ’70s, and online “aggregators” like Rotten Tomatoes, which have absolutely nothing to do with real film criticism. They rate a picture the way you’d rate a horse at the racetrack, a restaurant in a Zagat’s guide, or a household appliance in Consumer […]

This Week In Branded Content (October 6)
Oct 06, 2017

“That’s where the love affair started with Target. We’d have these Easter eggs throughout the store. Whether you chose to participate and buy the designer dress or the Michael Graves toaster, they were there. They made you feel sort of chic because you weren’t just immersed in drudgery. We like to feel like we were […]

This Week In Branded Content (September 29)
Sep 29, 2017

“Hollywood, in general, right now, I think the way they’re marketing movies is a very old-fashioned model that has to change. It’s not just Fox. You can say that about most of the studios. It’s this sausage factory of, X amount of movies that need to be released. OK, here’s the poster, here’s the trailer, […]

This Week In Branded Content (September 22)
Sep 25, 2017

“What would anybody do? How would anybody fight the gang label? Obviously, the FBI don’t care.They’re not gonna cave in as they see it. All we can do is hopefully reach the people of the country. How are we gonna legally, peacefully, reach these people? The way it’s always been, is you do a March […]

This Week In Branded Content (September 15)
Sep 15, 2017

“This girl, from show business, Kim Kardashian. Let’s imagine that one day she says, ‘My supporters — do this.’ This will be a signal that will be accepted by millions and millions of people. And she’s got no intelligence, no interior ministry, no defense ministry, no K.G.B. This, is the new reality: the global proliferation […]

This Week In Branded Content (September 8)
Sep 08, 2017

“If it could become as successful as the boxing match between Floyd Mayweather and Conor McGregor, then everyone would win.” – Rebecca Minkoff / Designer (on NY Fashion Week)   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Burger King Has Created Its Own Cryptocurrency Called WhopperCoin Burger King is launching a […]

This Week In Branded Content (September 1)
Sep 01, 2017

“There’s always a huge struggle. It’s been going on for decades and decades between brands and retailers. I mean, to some extent retailers are trying to increase their own brands, that’s why they have private labels. When you get particularly strong retailers – A Walmart, a Costco, and now an Amazon – and they keep […]

This Week In Branded Content (August 25)
Aug 25, 2017

“To me, fashion is about elevation, making dreams happen. It has nothing to do with the quotidian, the everyday, the natural. With craftsmanship, with silhouette, with the space where you do a fashion show, with the afterparty—it’s all about a bubble that you build to make people dream and be happy for a moment. A […]

This Week In Branded Content (August 18)
Aug 18, 2017

“So Blockchains are open yet highly secure systems that carry records of all transactions along them from end to end. This sounds like the panacea for a number of markets, not least our overly complex, at best fraught and at worst downright corrupt, online advertising ecology.” – Bob Wooton/ISBA   –   VIDEO OF THE […]

This Week In Branded Content (August 11)
Aug 11, 2017

“VR is in this stage where progress is going to be really fast. Artistic mediums go through phases where progress happens really rapidly, and then other moments where it slows down. VR is in that moment where its progress is going to be exponential.” – Doug Limon / Film Director   –   VIDEO OF […]

This Week In Branded Content (August 4)
Aug 04, 2017

“We all live in a city called the attention economy. Trump is our first ’Attention President’" – Tristan Harris / CEO of Time Well Spent   –   VIDEO OF THE WEEK THIS WEEK’S MOST INTERESTING   Bud Highlights Immigrants' Contribution To America In Branded Content Film Following on from this year's Super Bowl ad, […]

This Week In Branded Content (July 28)
Jul 28, 2017

“We’re going to recreate Russian courtrooms, a real Russian labor colony, solitary confinement cells, priests who shout about banning abortions and many more absurd, but real-life things that exist in Russia today. We’ll take you on a journey from the cathedral altar deep into the vaults of the Kremlin itself. Hopefully, this is a journey […]