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The Week In Branded Content (7th Dec)

The Week In Branded Content (7th Dec)

“The language used around video advertising needs to get more advanced. Customers have never massively enjoyed advertising but they’ve always understood that there’s a value exchange somewhere along the line. The dynamic is changing around the amount of content you get versus the amount of advertising you receive, which is where we need to find a balancing act”

– – Nick Palmer / MediaCom

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

100,000 weapons turned into Knife Angel sculpture

A 26-foot high (8m) sculpture made out of knives and intended as a tribute to victims of knife crime is nearing completion. The 100,000 weapons forming the Knife Angel have either been confiscated or surrendered to police. It’s been made at the British Ironworks Centre at Oswestry, Shropshire.
Victims’ families have had messages engraved on the wings.

BY BBC

 

 



Celebrating Japanese Christmas in Portland

Christmas is an extra sweet time of year for Mio Asaka. Through her bakeshop in Portland, Oregon, Mio brings her Japanese heritage to life through traditional holiday treats baked for all to enjoy. This year, she’s got a special guest and kitchen helper in Nico Tortorella. Together, they prepare a special Christmas meal, including sushi, karaage (Japanese fried chicken) and, of course, Japanese Christmas cake. For Mio, there’s no sweeter way to connect with others than through dessert.

 

BY Great Big Story

 

 


 



SC Johnson CEO On Why The Issue Of Ocean Plastic Is Solvable

As an avid open ocean diver, H. Fisk Johnson III, the fifth-generation leader of SC Johnson ― has been especially affected by what he calls one of the biggest issues of our time: marine pollution. Namely, the way the plastics that many companies use to package their products — SC Johnson included — end up in the world’s oceans.”

 

BY RYOT Studio

 

 



Top 10 Branded Content Wins of 2018

When mealtime’s a blast, little ones take more bites. Moms and dads, choose from 3 features led by a tiny talking sprout, Sophie: 1) Songs. Get your little one munching along to fun songs about healthy foods like an Italian folk song about chickpeas or a funk song about oatmeal. 2) Mealtime adventures. Turn your spoon into an adventure machine by taking it on trips like the classic “Here comes the airplane.” 3) Eat a pouch with Sophie. She counts and celebrates sips one by one. The next time it’s mealtime, just say, “Alexa, open Sophie Sprout.”

 

By Sophie Sprout

 

 

 



In the rush for ‘more’ video content, brands are forgetting basic marketing: The Drum and JW Player panel

6 seconds? 15 seconds? A movie? Animation? There have never been more opinions flying around on what brand video needs to succeed. The Drum, in association with JW Player, invited industry experts to a panel discussion to look at how the world of video is evolving and where it is headed. The length of video content might have become something of an obsession for the industry, but for most consumers advertising is off-putting “regardless of its length” according to Roslyn Shaw, managing director at Alpha Grid.

 

BY Complex

 

 


Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

Heading into last year’s holidays, marketers at HBO were eagerly experimenting with how to use technology like augmented reality and virtual reality to promote their shows. But then, celebrating with their families across the country, they watched as everyone from children to elderly aunts unwrapped smart speakers from Google and Amazon and started barking orders.

 

BY Sapna Maheshwari

 





 

 


TV’s Next Commercial Break Might Be the Pause in Your Binge

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption. Coca-Cola struck advertising gold in 1929 by introducing the slogan, “The Pause That Refreshes.” In 2019, there is new hope in a similar concept: a refreshing pause that carries a word from a sponsor. Consumers have more power these days to avoid ads that get in the way of the viewing of their favorite shows, but maybe — just maybe — they will show interest in commercials that come on screen during interludes of their own choosing from long streaming sessions or on-demand playback.

 

BY BRIAN STEINBERG

 

 



Apple Music Unveils Its Top 100 Songs and Albums for 2018

Apple Music today unveiled its most-streamed songs and albums of 2018 — and not surprisingly, Drake was at the top of both lists (and had 3 of the Top 5 songs). Just an unsurprisingly, both lists are dominated by hip-hop, pop and R&B. The company also included its editorial selections for artist, breakout artist, song and album of the year.

 

BY JEM ASWAD

 



 

 


The Battle for Amazon HQ2 Was a Con

I’m on the West Coast to meet with the CEO of global tech firm, see my dad, and spend a few days in LA. In addition, I’m doing a bunch of meetings about if and how The Four becomes a documentary, movie, podcast… dinner theater?

 

BY Scott Galloway

 

 

 

 

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The Week In Branded Content (Nov 23rd)

The Week In Branded Content (Nov 23rd)

“The magic of storytelling will always come to life in the human creative process, and using Watson to identify the common attributes for truly award-winning creative work is an example of how man and machine will collaborate in the A.I. era”

– Reece Medway / media and entertainment specialist for IBM Watson

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

TheColorGrey & Romelu Lukaku collaborate to drop ‘New Levels’ track

Romelu Lukaku collaborates with childhood friend and music artist TheColorGrey to release a track called ‘New Levels’, which tells the story of their tough upbringing and rise to stardom.

BY Puma

 

 



LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have

The social media singularity continues with the arrival of Snapchat Stories-style slideshows on LinkedIn as the app grasps for relevance with a younger audience. LinkedIn confirms to TechCrunch that it plans to build Stories for more sets of users, but first it’s launching “Student Voices” just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist. The videos (no photos allowed) disappear from the playlist after a week while staying permanently visible on a user’s own profile in the Recent Activity section. Students can tap through their school’s own slideshow and watch the Campus Playlists of nearby universities.”

 

BY Josh Constine

 

 


 



Marriott takes a branded video series to TV and movie theaters

Marriott is taking a very Hollywood approach to the distribution of its custom video series, “StoryBooked.” Earlier this month, Marriott International premiered a second season of “StoryBooked,” which features various artists as they travel the world in search of creative inspiration. The four episodes, which feature artists such as musician Aloe Blacc, underwater performance artist Julie Gautier and choreographer Jon Boogz, range between 4 to 11 minutes in running time. The show is available on Marriott Traveler, the company’s own publication, as well as the brand’s various social channels. In 2019, the episodes will also be available on TVs inside 1.3 million hotel rooms around the world.”

 

BY Sahil Patel

 

 



#TestingTuesday: Sophie Sprout Alexa Skill

When mealtime’s a blast, little ones take more bites. Moms and dads, choose from 3 features led by a tiny talking sprout, Sophie: 1) Songs. Get your little one munching along to fun songs about healthy foods like an Italian folk song about chickpeas or a funk song about oatmeal. 2) Mealtime adventures. Turn your spoon into an adventure machine by taking it on trips like the classic “Here comes the airplane.” 3) Eat a pouch with Sophie. She counts and celebrates sips one by one. The next time it’s mealtime, just say, “Alexa, open Sophie Sprout.”

 

By Sophie Sprout

 

 

 



On Black Friday, you’ll be able to watch the entire ‘Lego Movie’ in a YouTube ad

On Black Friday, YouTube says it’s teaming up with Warner Bros. Pictures to allow viewers to watch “The Lego Movie” for free as part of a promotion for the upcoming sequel.YouTube recently (and quietly) began making certain movies like “Rocky,” “The Terminator” and “Legally Blonde” available for free, with advertising. This campaign is an interesting twist on that model, where the movie viewing experience isn’t just subsidized by ads — it is, in fact, part of the ad.

 

BY Complex

 

 


Lexus Used A.I. to Make the ‘Perfect’ Car Ad. Here’s How It Turned Out

There exist all kinds of experiments in trying to get artificial intelligence to do our creative heavy lifting: A.I. paint names. A.I. journalism. A.I. literature. A Beatles-style A.I. song (and also a Christmas carol!). There’s even an A.I. short film featuring Thomas Middleditch, and metrics for gauging whether a script was written by an artificial mind. Whether these are proof of A.I.’s impending colonization over creative giggery is debatable; many of these instances tell us artificial productions are hilariously experimental at best (something Burger King poked fun at in recent ads), and creepy at worst. All get some kind of human assistance.

 

BY Angela Natividad

 





 

 


Why ‘Saturday Night Live’ shouldn’t be doing branded content

In these politically fraught times, Saturday Night Live has a knack for saying the wrong thing. Just a week after cast member Pete Davidson was forced to apologize to Texas state Representative-elect Dan Crenshaw, a Republican veteran who lost an eye in Afghanistan, “Weekend Update” anchor Colin Jost drew the ire of the left with snide jokes about Amazon and the cost of rent in New York City.

 

BY Brenden Gallagher

 

 



Dolce & Gabbana Cancels Shanghai Show After ‘Chopsticks’ Advert Goes Viral

Dolce & Gabbana canceled a marquee fashion show in China’s commercial hub of Shanghai on Wednesday, after an online uproar over its latest fashion advertisements and what social media users called a rant against the world’s second biggest economy.The controversy was the number one topic on the Twitter-like Weibo platform, with more than 120 million reads by mid-afternoon, as celebrities, including “Memoirs of a Geisha” movie star Zhang Ziyi, posted critical comments about the brand.

 

BY Reuters

 



 

 


The Battle for Amazon HQ2 Was a Con

I’m on the West Coast to meet with the CEO of global tech firm, see my dad, and spend a few days in LA. In addition, I’m doing a bunch of meetings about if and how The Four becomes a documentary, movie, podcast… dinner theater?

 

BY Scott Galloway

 

 

 

 

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This is an email update. You are receiving this email cause you may have opt-in at our website. Our contact address: 610 Fifth Avenue #4956, New York, NY 10185

 

 

 

The Week In Branded Content (16th Nov)

The Week In Branded Content (16th Nov)

“All 8.6 million New York City residents not employed by Amazon or an Amazon subsidiary are prohibited from using MTA trains, effective immediately, if you enter a subway station and cannot prove you work for Jeff Bezos, you will be arrested. If you insist on getting around New York, you can take the bus so long as you’re not planning on transferring to the train later. I think the easiest thing residents can do in lieu of the taking the subway is to drive to their destination and park nearby.”

– Fake Mayor De Blasio – (Spoof From the Onion)

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

Trumpy Bear Official Commercial!

In addition to being the unofficial press shop of Donald Trump’s White House, Fox News is happy to advertise pro-Trump merchandise of sub-Spencer Gifts quality, such as the baffling Trumpy Bear. For the uninitiated, the Trumpy Bear is a teddy bear with a patch of dry straw on its head and an absurdly long tie styled as a loving tribute to the commander-in-chief. There’s also an American flag blanket embedded in Trumpy Bear’s spinal column for you to pull out and wrap yourself in while watching Fox & Friends co-host Brian Kilmeade spin Trump getting his head stuck in a toilet as a bold, meticulously planned political gambit.

BY Trumpy Bear

 

 



JFK Library Foundation Launches Campaign Anchored By @JohnFKennedy

Twitter has a new tweeter, sort of—JFK. The John F. Kennedy Library Foundation launched the verified @JohnFKennedy Twitter handle today to introduce the late president’s iconic ideas and messages to a new generation. The activation of @JohnFKennedy on Twitter kicks off the Foundation’s “Words Count” campaign, created by The Martin Agency in Richmond, VA.”

 

BY Steve McClellan

 

 


 



Watch céline dion liberate babies from the gender binary with glitter

We’ve finally figured out why on earth Céline Dion ended her Las Vegas Residency after eight years at Caesars Palace. She’s been plotting to overturn the gender binary. How? By breaking into children’s hospitals, and sprinkling black glitter on newborn boys and girls, to the point where their symbols of oppression (pink and blue male/female symbols on the wall) are turned into black and white plus signs. The babies are also magically outfitted in new digs, touting a “new order.” A genderless order, we suspect. At least, that’s according to the video for her gender-neutral kids clothing line, CELINUNUNU, that dropped today. In the video, Céline with an é is quickly found by security guards, chased through the hospital and arrested, before uttering these last words: “Guys relax, easy. I’m Céline Dion.”

 

BY Nicole DeMarco

 

 



After NRA Mocks Doctors, Physicians Reply: ‘This Is Our Lane’

A mocking tweet from the National Rifle Association has stirred many physicians to post on social media about their tragically frequent experiences treating patients in the aftermath of gun violence. “Someone should tell self-important anti-gun doctors to stay in their lane,” the NRA tweeted on Thursday. “Half of the articles in Annals of Internal Medicine are pushing for gun control. Most upsetting, however, the medical community seems to have consulted NO ONE but themselves.”

 

By LAUREL WAMSLEY

 

 

 



New York City Announces Subway Just For Amazon Employees Now (Spoof by The Onion)

Championing the decision as a necessary step to make the “Big Apple” more tech-friendly, New York City mayor Bill de Blasio announced Tuesday that the subway is just for Amazon employees now. “All 8.6 million New York City residents not employed by Amazon or an Amazon subsidiary are prohibited from using MTA trains, effective immediately,” said de Blasio, adding that the transit system’s 27 subway lines will now exclusively serve as shuttles for the roughly 25,000 Amazon employees to commute through the five boroughs.

 

BY Complex

 

 


Iceland deploys animatronic orangutan as part of anti-palm oil campaign

Iceland has sought to amplify the anti-deforestation sentiment sparked by its “banned” Christmas ad by taking a life-size animatronic orangutan around London. The seasonal stunt from Taylor Herring launched yesterday with an adult orangutan clinging to a Christmas tree in Coin Street on the South Bank, before heading to Oxford Street and the riverside opposite the Houses of Parliament.

 

BY Magda Ibrahim

 





 

 


The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

More than 20 years ago, in Permission Marketing, I narrated the beginning of a revolution.It’s about attention. Scarce attention. Marketers had been stealing it, abusing it and wasting it. Spam was free, so spam some more. Spam, spam, spam.Email spam, sure, but all sorts of spam. Constant efforts to steal our attention and precious time, which we can’t get back.

 

BY Seth Godin

 

 



The Question and Answer Economy : How Customer Questions Drive Revenue Growth

The single greatest advance of the last quarter century is the internet and the subsequent democratization of all of the worlds information. The benefits are obvious and realized collectively. Far beyond just providing access to more data, new revolutionary patterns of thinking and breakthrough possibilities in technology have emerged.Any piece of information or data is instantaneously available to anyone, anywhere on a supercomputer that fits in a pocket.

 

BY Jason Pfaff

 



 

 


Top 10 reasons why the ICO model failed

The first iteration of the ICO model had serious design flaws. The lack of rules, regulations and sanity turned a great idea into a playground for scammers and fraudsters. I’ve compiled a list of 10 reasons, in no particular order, why the ICO v1.0 is losing steam.
That doesn’t mean the tokensale concept itself will disappear. It will not. It will simply evolve and mature.

 

BY Alex Kleydints

 

 

 

 

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The Week In Branded Content (Oct 19th)

“I try to look at what’s happening in the world rather than what’s happening in the football world. Football doesn’t exist in a vacuum even if it thinks it does. The world has changed dramatically in the last few years and people like Donald Trump, Kanye West, Liam Gallagher and Wendy’s have all ripped up the rule book of how celebrities and brands use social media and interact with the public. In the case of the first three, there’s simply no filter and what people get, good or bad, is unquestionably straight from the person tweeting. No one is reading a tweet by any of those first three—capped up, typos, swearing, not even making sense a lot of time—and thinking it’s been written by a slick social media agency. We’re bombarded with so much content these days, from the minute we wake up to the minute we go to sleep, that we simply don’t have time for bland, meaningless, corporate marketing-agency nonsense. Content specifically designed to say nothing, offend no one and not cause any ripples does exactly that—it gets ignored. No one shares a piece of boring content.”

– Roma Football Club / Head of Digital / Paul Rogers

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

Watch Eminem’s Empire State Building performance, shot mostly on Google’s Pixel 3

Self-proclaimed rap god Eminem and visionary director Terrence Malick officially have more in common than people may have thought: both partnered with Google for over-the-top Pixel 3 commercials. But whereas Malick’s commercial captured the Pixel 3 camera’s best qualities, Eminem’s gaudy performance failed the entire concept.

BY Julia Alexander

 

 



Chinese city ‘plans to launch artificial moon to replace streetlights’

In Chengdu, there is reportedly an ambitious plan afoot for replacing the city’s streetlights: boosting the glow of the real moon with that of a more powerful fake one. The south-western Chinese city plans to launch an illumination satellite in 2020. According to an account in the People’s Daily, the artificial moon is “designed to complement the moon at night”, though it would be eight times as bright.

 

BY DUSTIN NELSON

 

 


 



AS Roma and Friends: The Clubs Who Are Crushing Social Media

When Kostas Manolas scored an 82nd-minute goal to complete an incredible AS Roma comeback against Barcelona last season, it was not just the crowd inside the Stadio Olimpio that erupted: so did the world of Twitter. It had seemed unfathomable that Lionel Messi and Co. would throw away a 4-1 home win from the first leg of their UEFA Champions League quarter-final, yet that near-post header turned the tie on its head—and social media users across the globe scrambled for their laptops and phones.

 

BY DEAN JONES

 

 



Tim Hortons | The Away Game

There’s only one hockey team in all of Kenya. They had nobody to play. So, we brought them to Canada for an unforgettable game.

 

By TimHortons

 

 

 



Reigns: Game of Thrones review – death, disaster and dark magic on your phone

An endearing, witty mix of card game, Game of Thrones fan fiction and dating app, this mobile game is another brilliant thing to emerge thanks to George RR Martin’s meandering tales of dragons, feasts and blue-eyed zombies. In contrast to the aesthetic opulence of the TV series, the art is minimalist, but the colour all comes from the writing. As the various nefarious denizens of Westeros and beyond come to you with their problems, you swipe left or right to decide how to deal with them, uncovering plots and secrets as you advance your reign.

 

BY Keza MacDonald

 

 


How Robots and Drones Will Change Retail Forever

Amazon’s one-million-square-foot distribution center in Baltimore is a massive fulfillment machine. Stand at one end of the warehouse, and its titanium-white scaffolding and seemingly endless conveyor belts disappear at a vanishing point that is, somehow, within the building. The machine is a dazzling combination of chutes, ladders, rollers and 11 miles’ worth of conveyor belts. Customers’ orders move from shelving into bins and from bins into boxes as they travel via the machine straight into delivery vans, passing by stationary workers at various points along the way.

 

BY PENN WHALING

 





 

 


David Lynch talks about shaking up perceptions as his Festival of Disruption returns to Los Angeles

David Lynch’s instantly recognizable, pinched-nose Midwestern drawl crackles through my phone’s speakers on an October afternoon: “You’re walking down a path after the sun is set,” he begins matter-of-factly, with the wholesome, folksy affect that also has him dropping phrases like “fantaaastic” and “I gotcha” during our interview.

 

BY MICHELLE LHOOQ

 

 



The Prophets of Cryptocurrency Survey the Boom and Bust

Not long ago, I was in Montreal for a cryptocurrency conference. My hotel, on the top floor of a big building downtown, had a roof garden with a koi pond. One morning, as I had coffee and a bagel in this garden, I watched a pair of ducks feeding on a mound of pellets that someone had left for them at the pond’s edge. Every few seconds, they dipped their beaks to drink, and, in the process, spilled undigested pellets into the water. A few koi idled there, poking at the surface for the scraps. The longer I watched, the more I wondered if the ducks were deliberately feeding the fish. Was such a thing possible? I asked the breakfast attendant, a ruddy Quebecer. He smiled and said, “No, but it is what I tell the children.”

 

BY Nick Paumgarten

 



 

 


How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans

Ellen Bennett is at the helm of a unique business. Starting as a purveyor of professional kitchen aprons, Hedley & Bennett has now expanded into a full-blown lifestyle brand, outfitting over 6,000 restaurants, operating a direct-to-consumer retail business and selling via wholesale partners including Williams‑Sonoma, Sur La Table and Whole Foods. Bennett has collaborated with brands across categories, with events or products in collaboration with Vans, Samsung, Pellegrino and Parachute Home. All Hedley & Bennett products are manufactured in its 16,000 square foot Los Angeles location, where Bennett has also created an immersive, playful community space.

 

BY Christopher Mims

 

 

 

 

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The Week In Branded Content (September 21st)

The Week In Branded Content (September 21st)

“We launched with a pretty mediocre product, we quickly realized there was a need for a better-for-you deodorant and customers were willing to pay a higher price for it, but we also realized we didn’t have that product, so the first year of business was just us trying to figure out how to make a better product. In May 2016, we launched a better formula and we quintupled revenue between May and December because we had a better formula.”

– Native Deodorant / CEO/Founder – Moiz Ali

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

RIMOWA | Never Still Ft. Roger Federer

Twenty-time grand slam winning athlete Roger Federer is the first of five cultural icons featured in RIMOWA’s global campaign. Shot in Lucerne, Switzerland, the film reflects on a conversation Federer had with his father at age 14 as he began to venture out into the world to pursue his dreams – reminding us of what it means to take the first step.

BY RIMOWA Official

 

 



ARBY’S IS GIVING OUT FREE SANDWICH TATTOOS AND YES, THEY’RE REAL

It sure seems like Arby’s is covertly coming after Subway. Not just because its new ad campaign — featuring an Arby’s hotline with the voice of comedian H. Jon Benjamin — is focused explicitly on sandwiches. But because it appears to be working hard to change what you think of when you hear the phrase “sandwich artist.” (That’s a Subway trademark.)”

 

BY DUSTIN NELSON

 

 


 



Land Rover celebrates 70th anniversary with Grizzly Torque

“An around-the-world road trip undertaken by two prominent Canadians is at the centre of a new campaign celebrating Land Rover’s 70th anniversary.

The campaign’s three-minute short film chronicles the 14-month journey of artist and naturalist Robert Bateman and ecologist Bristol Foster across 19 countries in 1957. Bateman later became a well-known naturalist painter and was named an Officer of the Order of Canada, while Foster later headed up the Royal B.C. Museum.

 

BY Justin Dallaire

 

 



THERE’S A LION IN LONDON’S TRAFALGAR SQUARE THAT EATS WORDS AND ROARS AI-GENERATED POETRY

The four bronze lions that surround Nelson’s Column in London’s Trafalgar Square are pretty passive-looking creatures. They sit on all fours and gaze blankly ahead, more sphinx than lion. Legend has it that their sculptor originally planned for the animals to be posed in more active stances, stood up on their hind legs and roaring at the square. But Queen Victoria reportedly vetoed the decision as too shocking. Now, 151 years after they were originally unveiled, the lions have a new colleague, and he is definitely turning heads.

 

By James Vincent

 

 

 



A Decade Of Defiance

A look back at the 10 year history of Beats By Dre

 

BY Complex

 

 


People are leaving one-star reviews for Salt Bae’s restaurant after he served steak to Venezuela’s president

People are leaving one-star reviews on TripAdvisor and Google of restaurants run by the viral chef known as “Salt Bae” after he served an expensive steak dinner to Venezuelan President Nicolás Maduro this week.

Salt Bae, whose real name is Nusret Gokce, received widespread criticism after footage of him flamboyantly serving Maduro at an Istanbul branch of his Nusr-Et restaurant chain went viral.

 

BY Bill Bostock

 





 

 


Deezer’s AI can classify songs by mood and intensity

Human ears have no trouble sussing out the sentiment of songs — say, the melancholia in Eric Clapton’s “Tears in Heaven,” or the passion in Led Zeppelin’s “Whole Lotta Love.” Machines do, however. In an attempt to get the latter to perform a bit more like the former, researchers at Deezer developed an artificially intelligent system that can associate certain tracks with moods.

 

BY KYLE WIGGERS

 

 



Building A Great Brand With The Stroke Of A Pen

Picture a CEO of an innovative startup that has won countless awards for its products, developed a legion of devoted fans, and is poised to redefine the industry in which it operates. What should the CEO’s next step be?

In the case of Gunner Winston, CEO of dosist, the leading disposable vaporizer maker, he changed the company name and slowed down the aggressive expansion plans his staff had planned.

 

BY Marissa Peretz

 



 

 


Tuft & Needle, Native CEO | Full Interview | 2018 Code Commerce

Tuft & Needle co-founder and Chief Visionary JT Marino and Native founder and CEO Moiz Ali spoke onstage with Recode Executive Editor Peter Kafka at the Code Commerce conference on Sept. 18, 2018.

 

BY Recode

 

 

 

 

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