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The Week In Branded Content (Feb 16th)

Who ever knew there was going to be a real Margaritaville? I didn’t write the song ever thinking it was gonna be a place you would live.”

– Jimmy Buffet

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

Virgin Atlantic Draw A 200 Mile Love Heart Over UK Skies For Valentines

IF you live in the West Country and have been trying to avoid Valentine’s Day today – there was literally no escape.

Virgin Atlantic decided to celebrate all things lovey-dovey by flying a plane in the shape of a love heart – a 200 mile-wide love heart.

BY Rosie Gizauskas

 

 



Apple’s short film shot on iPhone X goes viral in China

Apple released a short film shot entirely on the iPhone X to promote the smartphone in China ahead of the Chinese New Year, according to Adweek. The film, “3 Minutes,” reeled in more than 68 million views in less than a week of airing.

 

BY Erica Sweeney

 

 


 



Diesel Introduces Deisel – A Collection of Fake Fakes

As part of its #GoWiththeFlaw campaign, Diesel has introduced Deisel – its own knock-off label and fake collection. Its description:

Diesel’s own knock-off brand celebrates those who blatantly disregard the style status quo and stubbornly wear whatever the hell they want. This is the ultimate collection for anyone
who wants to show off their unique fashion sense. Not all fakes are fake. Introducing the one-of-a-kind, limited-edition Deisel knock-off collection. #GoWithTheFlaw

 

BY Reuters

 

 



Beer’s civil war heats up with MillerCoors slamming a craft brewer’s Keystone Light lawsuit as a ‘clever publicity stunt’

A craft brewer is slamming MillerCoors in a new lawsuit – and the beer giant is firing shots right back.
On Monday, Stone Brewing announced that it was filing a lawsuit against MillerCoors over the marketing and packaging of its Keystone Light beer.
The craft brewer’s co-founder, Greg Koch, said in a video that the light beer brand is trying to “co-op our brand and our good name.” Koch accused MillerCoors of deliberately confusing customers by making Keystone packaging look more like Stone brews. He also included a shot of himself trying Keystone Light and spitting it out.

 

By Kate Taylor

 

 

 



A Kim Jong Un impersonator walked through North Korea’s Olympic cheer squad – and their faces say it all

A man dressed to impersonate North Korean leader Kim Jong Un walked through Pyongyang’s cheer squad at the Winter Olympics – and its members looked unimpressed, to say the least.

Though it’s unclear whether this is the same impersonator who crashed the games’ opening ceremony, the man was rushed away from the squad, much as the impersonator was on Friday.

The cheerleaders looked less than thrilled to see a likeness of Kim before them.

 

BY Alex Lockie

 

 


Salon to ad blockers: Can we use your browser to mine cryptocurrency?

Salon.com has a new, cryptocurrency-driven strategy for making money when readers block ads. If you want to read Salon without seeing ads, you can do so-as long as you let the website use your spare computing power to mine some coins.

If you visit Salon with an ad blocker enabled, you might see a pop-up that asks you to disable the ad blocker or “Block ads by allowing Salon to use your unused computing power.”

 

BY JON BRODKIN

 





 

 


How Producer Frank Marshall Helped Bring Jimmy Buffett’s ‘Margaritaville’ to Broadway

The musical centered on Buffett’s oeuvre – and the beach-bum lifestyle he trademarked (literally, with his empire of restaurants, products, even retirement communities) – starts previews Feb. 16.

 

BY Deborah Wilker

 

 



The entirely unnecessary demise of Barnes & Noble

Whether the Andrea Gail rolls, pitch-poles, or gets driven down, she winds up, one way or another, in a position from which she cannot recover. Among marine architects this is known as the zero-moment point – the point of no return.” -Sebastian Junger, “The Perfect Storm”

Posts like this aren’t my usual fare, but there’s a lot of readers on Tumblr. So y’all might be interested – or, if not, you really should be.

On Monday, this went down:

 

BY Brain Fuzzies

 



 

 


The CEO of digital advertising’s biggest trade group says most big marketers are screwed unless they completely change their business models

Every industry is under attack from upstarts. Most big companies aren’t prepared for a new tech and data-driven economy. Consumers don’t care about big brands and are tuning out traditional advertising.
In a nutshell, traditional marketers are screwed. And traditional media companies aren’t much better off. It’s all Warby Parker’s fault.

 

BY Liliana Llamas

 

 

 

 

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This is an email update. You are receiving this email cause you may have opt-in at our website. Our contact address: 610 Fifth Avenue #4956, New York, NY 10185

 

 

 

The Week In Branded Content (9th Feb)

The Week In Branded Content (9th Feb)

We want a new space race”

– Elon Musk

 

 

VIDEO OF THE WEEK

THIS WEEK’S MOST INTERESTING


 

Director Taika Waititi Offers a Hilarious Introduction to Thor: Ragnarok

Thor: Ragnarok is already, unapologetically, a Taika Waititi movie. It’s off-the-wall, hilarious, bright, and wonderful. There couldn’t possibly be a way to make it more Taika Waititi, could there? Yes. Yes, there could.

io9 is excited to exclusively debut the below clip, which is the director’s introduction to the upcoming home release of Marvel’s Thor: Ragnarok. It rules.

BY Germain Lussier

 

 



ASTRONOMERS SPOT ELON MUSK’S TESLA ROADSTER FLYING THROUGH SPACE

Astronomers have caught a glimpse of Elon Musk’s Tesla Roadster as it travels further and further through space. Viewed from a telescope in Arizona, the car can be seen as a tiny dot in a vast sea of stars.

Astronomers Gianluca Masi, of the Virtual Telescope Project, and Michael Schwartz, founder of Tenagra Observatories, used data from NASA’s Jet Propulsion Laboratory to direct a telescope towards the car and capture an image of its historic journey.

 

BY KATHERINE HIGNETT

 

 


 



David Beckham stars in short film supporting fight against Malaria

NEW YORK: British soccer legend David Beckham put his star-power to use on Wednesday in a bid to reinvigorate the fight against malaria under the slogan “Malaria must die – so millions can live”.

The retired athlete joined ranks in a campaign by Malaria No More UK, a British charity, to star in a short film in which he is caged in a glass box and swarmed by mosquitoes.

 

BY Reuters

 

 



‘What day do I start shooting?’ Judd Apatow says a Dundee movie starring Chris Hemsworth can ‘still happen’ as he expresses interest in directing the project

It’s the faux movie commercial so popular it launched an online petition to be made into a movie.
And onn Monday, Hollywood heavyweight Judd Apatow threw his support behind a Dundee, putting his hand up to direct the yet-to-be greenlit project.
Taking to Twitter, the 40-Year-Old Virgin director said a movie based on the Super Bowl commercial starring Chris Hemsworth can ‘still happen’.

 

By Caleb Taylor

 

 

 



UNICEF Is Asking Gamers to Mine Cryptocurrency for Syrian Children

The Syrian Civil War has raged for almost seven years and killed tens of millions of people. Survivors of the brutal conflict either stay and become internally displaced or flee and become refugees. As basic services break down, survivors need support from the international community just to survive.

The United Nations Children’s Fund (UNICEF) thinks gamers and cryptocurrency can help with that.

 

BY Matthew Gault

 

 


Here’s what the Winter Olympics’ top sponsors have planned for the Pyeongchang Games

With just over a week to go until the Winter Olympics in Pyeongchang, South Korea, games sponsors are gearing up to make the most of their investments, likely totaling hundreds of millions of dollars.

Becoming a four-year top-level partner of the International Olympic Committee (IOC) is estimated to cost around $100 million, according to Reuters.

 

BY CNBC

 





 

 


Commentary: Why Kanye West’s New Instagram Campaign Could Be Illegal

New York Fashion Week starts this Thursday, but Kanye West unveiled his new line a week early on the digital catwalk—Instagram. Last week, the social network’s feeds were flooded with photos of various models—such as Paris Hilton, Jordyn Woods, and Amina Blue—posing as Kim Kardashian lookalikes, platinum wigs and all, wearing the Yeezy label.

The informal nature of the paparazzi-style Instagram photos felt innovative to many—a commercial advertisement without a sales pitch, just a hashtag: #YeezySeason6. In describing the rollout, the New York Times called it “the most successful thing Mr. West has ever done in fashion.”

 

BY JESSICA BERNARD

 

 



WHEN DOES THE SH*T HIT THE (FAKE) FANS FOR BRANDS?

We do and we do and we do for B- and C-list celebrities, and this is the thanks we get?
It’s a bit sad and demoralizing to think about it, but thanks to a New York Times investigation published last week, we now know that a wide range of would-be social media stars, talking heads, “influencers” and other assorted fame whores are less popular than they would have us believe.

 

BY Simon Dumenco

 



 

 


The Most Successful Brands Focus on Users — Not Buyers

In the 1980s, Apple’s groundbreaking “1984” ad, set the stage for a new era of show-stopping ads for the Super Bowl. The ad sparked a creative revolution among advertisers and garnered massive media attention.

By the 1990s, companies sought bragging rights for making the best ad of the night — and a “creative bowl” kicked off. In the video above, we explain how Super Bowl commercials have now become a television event unto themselves.

 

BY Liliana Llamas

 

 

 

 

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This is an email update. You are receiving this email cause you may have opt-in at our website. Our contact address: 610 Fifth Avenue #4956, New York, NY 10185