Analysis Of The Latest Brand Funded Content

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This Week In Branded Content (Feb. 17)
Feb 20, 2017

“In a world where anyone can distribute products instantly and provide them for free, the best way to compete is by innovating to create the most engaging products. That’s because it’s difficult to use distribution or cost as a competitive advantage—new software is available to users immediately, and for free. We believe this means that […]

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This Week In Branded Content (Feb. 10)
Feb 13, 2017

“”Kendrick Lamar is widely praised for his social commentary, but he also sells Reebok trainers. By stripping away physical revenue streams, the invisible omnipresence of the internet has rendered culture more dependant upon corporate sponsorship than ever before. It’s quite telling that dance music, a genre whose ambiguous form passively abets apoliticism, is the dominant […]

This Week In Branded Content (Feb. 3)
This Week In Branded Content (Feb. 3)
Feb 06, 2017

“”In fact, products and politicians designed for the TV age — that is, meant to be palatable to the greatest number of people — are at a fundamental disadvantage on platforms like Facebook. The products and politicians that win inspire passion, stirring up a level of engagement that breaks through on a scale that far […]

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This Week In Branded Content (Jan. 27)
Jan 30, 2017

““To me I’ve got to be able to answer one question with every deal I do, whether I’m buying a film or producing films — ‘Is this content going to be better and more successful because of our partnership? If the answer to that is yes, the chances are it’s an authentic and natural relationship.”” […]

This Week In Branded Content (Jan. 20)
This Week In Branded Content (Jan. 20)
Jan 23, 2017

“”At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video. If South Park walks into my office, I am not going to say you’re not musicians, you know? We’re going to do whatever hits popular culture smack on the nose. We’re going […]

This Week In Branded Content (Jan. 13)
This Week In Branded Content (Jan. 13)
Jan 17, 2017

““Memes have a tendency to resurge, you’ll have a meme gain popularity, die out in a month, and then a year later suddenly it’s very popular again. Kermit has had three iterations that have died and then come back.”” – Brandon Wink / Founder – Meme Economy   –   VIDEO OF THE WEEK THIS […]

This Week In Branded Content (Jan. 6)
This Week In Branded Content (Jan. 6)
Jan 17, 2017

“I can’t believe in the thin, gossamer tight-rope of the non-reality of the situation of the superhero.” – Ridley Scott   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES The Best GoPro Footage of 2016 Will Make You Hate Being Back at Work If, like us, you are back at work and […]

This Week In Branded Content (Dec. 30)
This Week In Branded Content (Dec. 30)
Jan 17, 2017

“Branded content has become an increasingly crowded space. It’s not just our own competitors — more agencies and brands are creating branded content of their own. Our customers were becoming our competitors, which is a weird place to find yourselves in.” – Strategy director / The Guardian – Adam Foley   –   VIDEO OF […]

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