Analysis Of The Latest Brand Funded Content

The Week In Branded Content (7th Dec)
The Week In Branded Content (7th Dec)
Dec 07, 2018

“The language used around video advertising needs to get more advanced. Customers have never massively enjoyed advertising but they’ve always understood that there’s a value exchange somewhere along the line. The dynamic is changing around the amount of content you get versus the amount of advertising you receive, which is where we need to find […]

The Week In Branded Content (Nov 23rd)
The Week In Branded Content (Nov 23rd)
Nov 26, 2018

“The magic of storytelling will always come to life in the human creative process, and using Watson to identify the common attributes for truly award-winning creative work is an example of how man and machine will collaborate in the A.I. era” – Reece Medway / media and entertainment specialist for IBM Watson   –   […]

The Week In Branded Content (16th Nov)
The Week In Branded Content (16th Nov)
Nov 16, 2018

“All 8.6 million New York City residents not employed by Amazon or an Amazon subsidiary are prohibited from using MTA trains, effective immediately, if you enter a subway station and cannot prove you work for Jeff Bezos, you will be arrested. If you insist on getting around New York, you can take the bus so […]

The Week In Branded Content (Oct 19th)
Oct 19, 2018

“I try to look at what’s happening in the world rather than what’s happening in the football world. Football doesn’t exist in a vacuum even if it thinks it does. The world has changed dramatically in the last few years and people like Donald Trump, Kanye West, Liam Gallagher and Wendy’s have all ripped up […]

The Week In Branded Content (September 21st)
The Week In Branded Content (September 21st)
Sep 21, 2018

“We launched with a pretty mediocre product, we quickly realized there was a need for a better-for-you deodorant and customers were willing to pay a higher price for it, but we also realized we didn’t have that product, so the first year of business was just us trying to figure out how to make a […]

The Week In Branded Content (September 14th)
The Week In Branded Content (September 14th)
Sep 17, 2018

“A lot of Democrats, for years, have been supporting and voting for candidates who didn’t always say exactly what they believed, didn’t always show their authentic, true selves. To look around, not just at Trump, but at who’s been winning elections, a lot of us have started to think: ‘Why don’t we say what we […]

The Week In Branded Content (September 7th)
The Week In Branded Content (September 7th)
Sep 07, 2018

“As president and CEO of a values-driven company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously. We can’t take on every issue. But as business leaders […]

The Week In Branded Content (July 27th)
The Week In Branded Content (July 27th)
Jul 27, 2018

“Everybody just wants to be an influencer now. Nobody wants to get a job. Everybody’s just like, ‘Wait. I could go out and like hold those like hair enhancement gummies’ or ‘I can go out and like hold a product, and I can make money. I just think people need to learn how to actually […]

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