Daily Analysis Of The Latest Brand Funded Content

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Comparing Branded Content Made By Official and Unofficial Olympic Sponsors
Aug 08, 2016

In case you didn’t know, the Olympics begin this evening. This year, the International Olympics Committee (IOC) haa changed the rules, allowing non-Olympic sponsors to release marketing content starring Olympians during the blackout window (July 27 to August 24), so long as it adheres to a few rules. The most onerous of these rules govern […]

THIS WEEK IN BRANDED CONTENT (August 5)
THIS WEEK IN BRANDED CONTENT (August 5)
Aug 08, 2016

“Hello Nintendo! There are 2 days until the Rio 2016 Olympic Games, everybody’s coming. You should come on down too.” – Rio Mayor / Eduardo Paes   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES What 3D Printing Means for Fashion 3D printing has significant implications for luxury garments, shoes and bags, […]

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Five Virtual Reality Experiences At Comic-Con
Jul 29, 2016

Like E3, Comic-Con is essentially a marketing festival, and each year, marketers must create unique initiatives on the top of the usual panels, premieres and fan interactions. There were some unusual and creative branded content initiatives at Comic-Con 2016. Warner Bros created an augmented reality app, which fans can point at Warner Bros gift bags  to […]

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THIS WEEK IN BRANDED CONTENT (July 29)
Jul 29, 2016

“We have been and continue to invest in AR in the long run…we’ll see whether it’s the next computing platform, but regardless it will be huge.” -Tim Cook CEO / Apple   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES The ALS ‘Ice Bucket Challenge’ is working With the millions raised for […]

Tiesto
Summer Music Festivals and Branded Content
Jul 25, 2016

This week, Dutch deejay and record producer Tiesto, in partnership with AB-InBev’s Budweiser brand and the Tomorrowland Festival, launched an exclusive EDM track called “Infected,” along with a music video, which will lead into Tiesto’s Tomorrowland performance this weekend. The festival will be the first time Tiesto performs the song live, and it will be […]

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THIS WEEK IN BRANDED CONTENT (July 22)
Jul 22, 2016

“Three percent of Americans wake up and engage with Dollar Shave Club. Our blades are f—king great” -Michael Dubin – CEO /Dollar Shave Club   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Sculpture shows what humans might look like if we had evolved to survive car crashes – video Meet Graham, […]

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This Week in Branded Content
Jul 16, 2016

Here is a roundup of some of the branded content projects that caught our attention over the past seven days: Pokémon Go As the world knows, Nintendo leveraged their popular piece of 1990s IP into an augmented reality, mobile game. This is a fantastic example of old IP extending into new possibilities in new media. […]

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THIS WEEK IN BRANDED CONTENT (JULY 15)
Jul 15, 2016

“Right now we’re doing a couple hundred videos a day. We think we need to be doing 2,000 videos a day.” -Michael W. Ferro Jr / Chairman / Tribune Publishing (Now Tronc)   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Reverse Engineering The YouTube Algorithm If you’re a creator who makes […]

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