Analysis Of The Latest Brand Funded Content

This Week In Branded Content (Dec. 9)
This Week In Branded Content (Dec. 9)
Dec 09, 2016

“There are 25 million branded content updates posted around the world every single day.” – Phil Townend / CCO UnRuly Media   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Bachelor Wine Is Now a Thing, And It Looks Delicious Watching The Bachelor while drinking wine has become a tradition for millions […]

This Week In Branded Content (Dec. 2)
This Week In Branded Content (Dec. 2)
Dec 02, 2016

“The strategy can’t just be more content. It’s hard to not just follow the shiny object and just do more and more and more and not know what we’re getting at it.” – David Tinson SVP / Electronic Arts   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Wrangler’s Branded Lifestyle Site […]

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Will Virtual Reality Need Story Tellers?
Nov 25, 2016

When Friendster first appeared like an apparition in 2002 in Brooklyn, its appeal was immediately clear. But the unruly impact that social media would come to have on the world, re-wiring our brains even, was unimaginable. Read More

This Week In Branded Content (Nov. 25)
This Week In Branded Content (Nov. 25)
Nov 25, 2016

“Just as the brand paid homage to American farm families a few years back during a Super Bowl telecast, we always look for opportunities to build unique, impactful creative around a defining cultural moment that allows us to reach large audiences in a very effective way. ‘Praise’ adheres to our marketing mantra of thinking boldly […]

This Week In Branded Content (Nov. 18)
This Week In Branded Content (Nov. 18)
Nov 18, 2016

“Failure to build a low ­carbon economy puts American prosperity at risk. But the right action now will create jobs and boost U.S. competitiveness.” – Letter From American Business   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES ‘Die’ In A Drunken-Driving Accident, Via A Terrifying VR Experience NEW YORK — Almost […]

This Week In Branded Content (Nov. 11)
This Week In Branded Content (Nov. 11)
Nov 11, 2016

“I see a huge trend which is such a relief, a trend towards straight-talk. Like, ‘just tell me straight what it is that you want and what you’re about, reflect it in your actions and who you are and make me want to listen.” – Joy Howard / CMO Sonos   –   VIDEO OF […]

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GUEST POST: Twitch, The Live Fronts And The Next Paradigm Shift
Nov 04, 2016

This week we launched an original cooking series with Twitch and Roker Media. ChefShock broadcasts for two hours, every weeknight at dinnertime and the idea is that you buy the ingredients ahead of time and cook along with our chef, who will be answering your questions in real time. Our big dream is to create […]

This Week In Branded Content (Nov. 4)
This Week In Branded Content (Nov. 4)
Nov 04, 2016

“No doubt there’s a lot of ‘live’ out there and the last thing we want to do is fuel the hype. But this is a very good product — you can select a reward and back the project right from in the stream. There are important innovations here. We hope people check it out.” – […]

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