Analysis Of The Latest Brand Funded Content

This Week In Branded Content (Jan. 13)
This Week In Branded Content (Jan. 13)
Jan 17, 2017

““Memes have a tendency to resurge, you’ll have a meme gain popularity, die out in a month, and then a year later suddenly it’s very popular again. Kermit has had three iterations that have died and then come back.”” – Brandon Wink / Founder – Meme Economy   –   VIDEO OF THE WEEK THIS […]

This Week In Branded Content (Jan. 6)
This Week In Branded Content (Jan. 6)
Jan 17, 2017

“I can’t believe in the thin, gossamer tight-rope of the non-reality of the situation of the superhero.” – Ridley Scott   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES The Best GoPro Footage of 2016 Will Make You Hate Being Back at Work If, like us, you are back at work and […]

This Week In Branded Content (Dec. 30)
This Week In Branded Content (Dec. 30)
Jan 17, 2017

“Branded content has become an increasingly crowded space. It’s not just our own competitors — more agencies and brands are creating branded content of their own. Our customers were becoming our competitors, which is a weird place to find yourselves in.” – Strategy director / The Guardian – Adam Foley   –   VIDEO OF […]

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The Year In Branded Content
Dec 24, 2016

Below is a timeline of this year’s most eye catching branded content. Made by publishers, celebrities, politicians, fans and teenagers, as well as marketers, both official or unofficial sources are creating content meant to influence. Branded content takes different forms, from films and live events to new mediums. It is increasingly syncing with the calendar […]

This Week In Branded Content (Dec. 16)
This Week In Branded Content (Dec. 16)
Dec 16, 2016

“T[In the past,] your beliefs, your future, your hopes, your dreams belonged to you, increasingly, these things belong to companies, and these companies can share them however they want, without a lot of oversight. This is the central problem of the future, is how do we return control of our identities to the people themselves?” […]

This Week In Branded Content (Dec. 9)
This Week In Branded Content (Dec. 9)
Dec 09, 2016

“There are 25 million branded content updates posted around the world every single day.” – Phil Townend / CCO UnRuly Media   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Bachelor Wine Is Now a Thing, And It Looks Delicious Watching The Bachelor while drinking wine has become a tradition for millions […]

This Week In Branded Content (Dec. 2)
This Week In Branded Content (Dec. 2)
Dec 02, 2016

“The strategy can’t just be more content. It’s hard to not just follow the shiny object and just do more and more and more and not know what we’re getting at it.” – David Tinson SVP / Electronic Arts   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Wrangler’s Branded Lifestyle Site […]

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Will Virtual Reality Need Story Tellers?
Nov 25, 2016

When Friendster first appeared like an apparition in 2002 in Brooklyn, its appeal was immediately clear. But the unruly impact that social media would come to have on the world, re-wiring our brains even, was unimaginable. Read More

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