Daily Analysis Of The Latest Brand Funded Content

This Week In Branded Content (Sept. 23)
This Week In Branded Content (Sept. 23)
Sep 23, 2016

“Democracy is also about content. It’s about information. It’s about debate. It’s about how do you create a conversation amongst the public at which people hear the other person’s point of view. This is much, much more difficult today. The tyranny of the Twitter feed is a big problem for political leaders.” – Tony Blair […]

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Who Is Winning The Marketing Revolution And Why?
Sep 16, 2016

Last week, Lego announced that they had cut back on marketing spend to keep up with consumer demand for their products. In a time of uncertainty around changing consumer behavior, some brands are clearly winning. Read More

This Week In Branded Content (Sept. 16)
This Week In Branded Content (Sept. 16)
Sep 16, 2016

“You (marketers) should be as central a part of the process of innovation as product managers and engineers.” – Beth Comstock / CMO General Electric   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Geico’s New Web Series Appeals To The E-Sports Crowd E-sports is one of the fastest-growing categories in the […]

This Week In Branded Content (Sept 9th)
This Week In Branded Content (Sept 9th)
Sep 09, 2016

“It’s hard to tell where the internet ends & traditional advertising begins.” – Steve Fund / CMO Intel   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Ted Baker Launches Shoppable Guy Ritchie Film And Google Retail Partnership British fashion brand Ted Baker has launched a new campaign anchored by a shoppable […]

This Week In Branded Content (Sept 2nd)
This Week In Branded Content (Sept 2nd)
Sep 04, 2016

“Longevity is the only measure of success” – Rio Mayor / Tom Hanks   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES Brewing Company Turns Car Emissions Into Ink Tiger Beer has created a sustainable process to transform air pollution into supplies for street art. Pollution is one the largest global problems, […]

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Comparing Branded Content Made By Official and Unofficial Olympic Sponsors
Aug 08, 2016

In case you didn’t know, the Olympics begin this evening. This year, the International Olympics Committee (IOC) haa changed the rules, allowing non-Olympic sponsors to release marketing content starring Olympians during the blackout window (July 27 to August 24), so long as it adheres to a few rules. Read More

THIS WEEK IN BRANDED CONTENT (August 5)
THIS WEEK IN BRANDED CONTENT (August 5)
Aug 08, 2016

“Hello Nintendo! There are 2 days until the Rio 2016 Olympic Games, everybody’s coming. You should come on down too.” – Rio Mayor / Eduardo Paes   –   VIDEO OF THE WEEK THIS WEEK’S TOP CURATED STORIES What 3D Printing Means for Fashion 3D printing has significant implications for luxury garments, shoes and bags, […]

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Five Virtual Reality Experiences At Comic-Con
Jul 29, 2016

Like E3, Comic-Con is essentially a marketing festival, and each year, marketers must create unique initiatives on the top of the usual panels, premieres and fan interactions. CLICK HERE TO READ MORE

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